EU Support for Winegrowers in Europe and South Africa

The EU member states have adopted a plan from the EU Commission to support European viticulture. This gives producers more leeway in clearing and replanting. The ceiling for EU aid is to increase from 50 percent to 80 percent of the investment costs to better adapt vineyards to climate changes.

Wines intended for export are to be exempt from certain labeling requirements such as ingredient lists and nutritional declarations that are mandatory for the European internal market. The definitions for de-alcoholized and alcohol-reduced wines are to be standardized. Up to 0.5% vol. the designation “wine without alcohol” applies. With an alcohol content of over 0.5% vol., but at least 30 percent less than before de-alcoholization, the correct designation is “wine with low alcohol content.” The term “light alcohol” will be removed. The Commission hopes for the new regulations to come into effect at the beginning of 2026.

In addition, the EU will support South African wine with 15 million euros to promote inclusivity and growth in the South African wine industry through targeted programs. The Economic Partnership Agreement between the EU and the Southern African Development Community (SADC) also includes duty-free export benefits. The focus of the promotion is on companies predominantly led by Black individuals, with a special emphasis on supporting women, youth, and employees. The funds are available in the form of grants and combined loans to promote financial sustainability. Applicants must also meet basic ethical and social development standards. The money comes from the European Fund for Wine and Spirits.

The EU expects, according to a recently published report, that wine consumption in the member states will decrease by one percent annually. This would mean a decline from an average of 22.3 liters per person last year to 19.8 liters in 2035.

(al / Sources: La Revue du Vin de France; drinksbusiness)