Mendoza, Argentina – September 22, 2025 –
In a shifting global market, Trivento has once again secured its position as
the world’s most chosen Argentine wine brand, marking the fifth consecutive
year at the top. According to the latest report from leading beverage industry
analyst IWSR Drinks Market Analysis (May 2025), Trivento now leads in both
value and volume, a first in this five-year streak.
This achievement reflects the winery’s
long-term strategy centered on quality, innovation, and authentic consumer
engagement.
“Our continued leadership is a testament to
the dedication of our entire team,” said Marcos Jofré, CEO of Trivento. “We’re
proud to see our values and vision resonate globally. This milestone inspires
us to keep investing in what we believe in.”
Navigating a Changing Global Landscape
The recognition comes amid a broader
transformation in alcohol consumption. Richard Halstead, COO of Consumer
Insights at IWSR, notes that while overall volumes are declining, value is
seeing a modest recovery—driven by economic shifts and evolving consumer
preferences toward moderation.
“Leisure activities are increasingly
digital—streaming, gaming—competing with traditional social occasions where
wine once played a central role,” Halstead explains.
Despite these headwinds, Trivento has
outperformed the market. While Argentine wine sales dropped 7.3% in value and
13.2% in volume (IWSR, 2023 vs. 2024), the winery posted a 5.4% revenue
increase, with only a slight 0.6% dip in units sold.
“This growth reflects our ability to
listen, adapt, and plan with a long-term vision,” said Silvina Barros, Trivento’s
Marketing Manager.
Strong Performance Across Key Markets
United Kingdom:
Sales of the Golden Reserve line rose 34.2% in volume and 36.8% in value. Trivento Reserve Malbec remaines the best-selling red wine SKU in Great Britain (NielsenIQ Scantrack, 52w to 9 August 2025).United States:
Value and volume grew by 9% and 9.4%, respectively. Trivento Reserve White
Malbec surged 195.2% in volume, while Cabernet Sauvignon jumped 226.8% (IRI, US
Trends & Category Overview, 52 weeks ending August 3, 2025).Brazil: The brand
maintains the accelerated pace of 2024 and grows 48% in sales value in 2025.
White Malbec continues to be the best-selling Argentinian white wine in retail,
with a growth of 21% in value (sell-out date YTD August 2025).Mexico: Trivento Reserve
ranks #2 among Argentine-origin wines and leads the MX$200–300 price segment (sell-out
data YTD March 2025).
Innovation, Premium Wines, and Cultural
Connection
Available in over 60 countries, Trivento
continues to build emotional connections with consumers. Its “Sobremesa”
campaign celebrates the cherished tradition of lingering at the table, sharing
stories and wine—a practice deeply rooted in Latin culture. Integrating these
cultural touchpoints into Trivento’s marketing strategy strengthens the ability
to connect with consumers in ways that go beyond the glass.
The porfolio includes the innovative White Malbec, the award-winning Golden Reserve Malbec (95 points from Decanter, 96 from the International Wine Challenge), and the iconic Eolo Malbec, sourced from century-old vines.
Sustainability Commitment: Net Zero by 2040
Trivento complements its winemaking
excellence with a strong commitment to sustainability. The winery has accelerated its carbon neutrality goal by a decade, embedding evo-friendly practices across its vineyards, production, and operations.
About Trivento Winery
Founded in 1996, Trivento is a leading
producer of premium Argentine wines. With 1,500 hectares of vineyards across
Mendoza’s top regions, the winery blends terroir-driven character with global
appeal. Since 2020, Trivento has been the top-selling Argentine wine brand
worldwide.
A pioneer in sustainability, Trivento
joined the United Nations Global Compact and actively reports progress toward
the UN’s Sustainable Development Goals.
Follow us:
Instagram: @TriventoWines
YouTube: Bodega Trivento Argentina
LinkedIn: @Bodega Trivento
Dining and Cooking