Home » HOTEL NEWS » Rosa Mexicano Takes New York Dining to New Heights at the Empire Hotel: Know More About it
Published on
September 27, 2025
Rosa Mexicano, a revered name in New York City‘s dining scene, has officially opened the doors to its new location at the iconic Empire Hotel, just steps away from its original spot near Lincoln Center. This new restaurant, located at 44 W 63rd Street, marks a significant evolution for the brand, which has been serving bold Mexican cuisine and delivering unforgettable dining experiences since 1984. While this move may seem like a relocation, it represents a reinvention that blends the rich heritage of Rosa Mexicano with a vibrant, contemporary design aimed at elevating the dining experience.
A New Chapter in an Iconic Legacy
Rosa Mexicano first opened in New York City in 1984, quickly establishing itself as a go-to destination for authentic Mexican cuisine, signature margaritas, and a festive atmosphere that perfectly complemented the city’s cultural landscape. For over two decades, its original Lincoln Center location became a beloved favorite, especially for pre- and post-theater dining. The brand’s new location within the Empire Hotel not only strengthens its ties to the local community but also positions it for the future, blending tradition with modernity.
CEO Jim Mazany expressed the restaurant’s commitment to retaining its essence while embracing new opportunities. He emphasized that the new space is not just an extension of the brand but an evolution—one that combines the beloved atmosphere, unforgettable flavors, and hospitality Rosa Mexicano is known for, with an elevated and lively ambiance that fits into the modern dining landscape. For Mazany, this move was about honoring the past while creating a new chapter for the restaurant and its team members in the heart of the Lincoln Center neighborhood.
Modern and Elegant Design Meets Festive Spirit
The design of the new Rosa Mexicano was developed by the restaurant’s in-house team in collaboration with New York-based firms The Ensemble and The Floratorium. The goal was to create a space that balances modern sophistication with the lively, fiesta-forward spirit that defines the brand. The restaurant spans over 12,000 square feet and seats more than 400 guests across its main dining area, several bars, and multiple private dining rooms, making it one of the largest Mexican dining establishments in the city.
The main dining room features a stunning iridescent two-story blue-tile water wall, inspired by the cliff divers of Acapulco, which serves as a dramatic focal point for the space. Two expansive bars anchor the design, providing ample room for guests to gather, celebrate, and enjoy the signature Rosa Mexicano experience. The décor incorporates lush greenery, natural textures, handwoven accents, and earthy tones, all of which create a warm, inviting atmosphere. Authentic Spanish tile, carved wood, woven light fixtures, and stone details are thoughtfully woven throughout the space, bringing a touch of coastal Tulum’s beauty to New York City.
In addition to the main dining area, the restaurant offers multiple private dining rooms designed to accommodate intimate gatherings, corporate events, and large celebrations. Whether it’s a rehearsal dinner, milestone birthday, or business banquet, the private dining options at Rosa Mexicano can host groups ranging from 12 to over 400 people.
Signature Dishes and Innovative Cocktails
At the heart of Rosa Mexicano’s menu is its unwavering commitment to authentic Mexican cuisine, enhanced by a touch of creativity and innovation. Guests will continue to enjoy the beloved classics that have made the restaurant a mainstay, including the famous tableside guacamole, which is prepared fresh at your table, and the iconic Pomegranate Margarita, a fan favorite since the brand’s inception.
The menu also features other standout dishes that define the brand’s culinary identity. From the sizzling Molcajete Fajitas, served on cast-iron skillets, to hand-rolled enchiladas and tacos filled with premium ingredients, Rosa Mexicano’s offerings are designed to transport diners to the heart of Mexico while catering to modern palates. Seasonal specials and chef-driven menu additions ensure that the restaurant remains on the cutting edge of culinary trends while staying true to its roots.
The beverage program at the new location is just as impressive. Rosa Mexicano is known for its extensive collection of agave spirits, and the new location continues that tradition with more than 100 premium tequilas and mezcals available for tasting. Signature craft mezcal cocktails and tequila flights are complemented by an extensive selection of Mexican and Latin American beers and wines. For guests who prefer spirit-free beverages, Rosa Mexicano offers refreshing non-alcoholic drinks like the Guava Colada, Cucumber-Mint Refresco, and Jarritos.
An Invitation for Private Gatherings
Rosa Mexicano’s new location is not just a place for casual dining—it’s also an ideal venue for private events. Whether you’re planning a corporate gathering, rehearsal dinner, or milestone celebration, the restaurant’s private dining rooms can accommodate small and large groups. The versatile spaces are designed to provide an elegant yet relaxed environment for guests to enjoy both the food and the festive atmosphere Rosa Mexicano is known for.
The private dining rooms are perfect for those who want to host a special event in the heart of New York City’s cultural hub. The restaurant’s experienced team ensures that every detail is tailored to the specific needs of each gathering, making it an unforgettable venue for any occasion.
A Commitment to Community and Charitable Giving
As part of its continued commitment to giving back to the local community, Rosa Mexicano is celebrating its Lincoln Center opening through a partnership with City Harvest, New York’s first and largest food rescue organization. The restaurant has already matched over $5,000 in donations to City Harvest and will continue to support the organization through ongoing initiatives and a cause-marketing campaign. This partnership underscores Rosa Mexicano’s dedication to hospitality, the local community, and making a positive impact in New York City.
Opening Hours and Reservations
Rosa Mexicano at the Empire Hotel is open daily, with the following operating hours:
Monday–Tuesday: 11:30 am – 10:30 pmWednesday–Thursday: 11:30 am – 11:00 pmFriday: 11:30 am – MidnightSaturday: 11:00 am – MidnightSunday: 11:00 am – 10:30 pmThe New Heart of Lincoln Center Dining
Rosa Mexicano’s new location at the Empire Hotel is more than just a restaurant—it’s an experience. Combining a rich history of bold flavors, exceptional cocktails, and warm hospitality with a modern, elevated atmosphere, the restaurant continues to be a must-visit destination in New York City. Whether you’re a long-time fan of the brand or a first-time guest, the new Rosa Mexicano at the Empire Hotel is sure to impress with its stunning design, innovative menu, and dedication to community. With its proximity to Lincoln Center, the restaurant remains the perfect spot for a pre- or post-show meal, making it an essential part of New York’s cultural and culinary landscape.
Dining and Cooking