By: Sanjana Chaudhary
New Delhi: Leads Brand Connect has launched Coração do Vale, Portugal’s premium extra virgin olive oil in India at World Food India 2025, in the presence of Chirag Paswan, Minister of Food Processing Industries. It is brought to India through an MOU with producer Lagar do Vale, the company said in a press release on Friday.
Speaking on the launch, Richa Khandelwal, MD, Leads Brand Connect, said, “We are introducing Coração do Vale at a time when India gets into the festive mode.”
The company is importing a 1,000-case container per month and plans to continue at a similar pace, with around 12 containers expected over the next year. It is currently starting with pre-orders on the brand’s website, with plans to expand to luxury retail stores, the company shared.
João Carvalhal, MD, Lagar do Vale said, “Our partnership with Leads Brand Connect is a win-win proposition for both of us. We are bringing a premium product to India and Leads Brand Connect always wanted to have such a product in their portfolio.”
Coração do Vale is made from Portuguese olive varieties including Arbequina, Arbosana, Cobrançosa, Picual, Cordovil, Verdeal, and Galega. Leads Brand Connect also plans to introduce infused oils like truffle and garlic in the future.
Published On Sep 26, 2025 at 02:56 PM IST
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Dining and Cooking