Despite global challenges, the Italian wine industry looks cautiously optimistic towards the year 2025. According to a survey by the investment bank Mediobanca among the 255 leading Italian wine companies, a slight growth is expected for 2025: an increase of 1.7 percent in revenue and two percent in exports. The wineries expect particularly high increases in sparkling wines (+4.4% revenue, +6.1% exports).
The extensive market analysis also takes into account the declining wine consumption and the changing drinking habits of younger generations, as well as the uncertainty regarding US tariffs. The recently enacted new Italian traffic code is also causing concerns for companies. On the other hand, many businesses see opportunities in tapping into new foreign markets and expanding their product range, for example, through non-alcoholic or reduced-alcohol wines. For half of the companies, this category represents a priority.
While the revenue of the top companies stagnated in 2024 compared to the previous year (+0.3%), it is expected to rise slightly again this year. The direct sales and wine tourism developed positively in 2024, which has become an important source of income for many wineries. Organic wines, on the other hand, lost 2.6 percent market share, while vegan wines increased by 31.7 percent.
Italy’s leading wine company remains the Cantine Riunite-GIV group with a revenue of 676.6 million euros, followed by Argea, Italian Wine Brands, Caviro, and Marchesi Antinori. The leaders in export share are Fantini (96.1%) and Ruffino (93.3%).
Veneto remains the strongest wine region. It accounts for 25 percent of the total Italian production volume and over 35 percent of exports. Here, the export hits Prosecco and Pinot Grigio dominate.
(ru / Winenews)
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