Thursday morning, The Row will stage its Spring/Summer 2026 show at Paris Fashion Week. You won’t see it, of course, because phones are banned. But there will be signs: an editor posting an aesthetic pear they were served in the showspace, or droves of brand devotees outside the venue wearing impeccably cut clothes.
“The Row represents a certain lifestyle and point of view, and because it’s not overexposed, it keeps its sense of exclusivity,” says Gab Waller, founder of fashion sourcing startup Sourced By, which finds coveted, high-end luxury products for affluent consumers. The Row’s prices are comparable to some of the top ultra-luxury heritage brands, ranging from £330 for a cotton tank top and £800 for leather ballet flats, to $4,540 for a leather bag and £10,070 for a shearling coat. Waller’s clients see The Row as an investment, drawn to the quality of materials along with the allure of the brand. “All of that together makes the price feel justified.”
Dining and Cooking