More than 20 South Australian wine brands, including three new to the Korean market, are being supported by the SA government to take part in this month’s Daejeon International Wine Expo (DIWE).
The expo, to be held from 24 to 26 October, is expected to attract 100,000 attendees over three days, with exhibitors from 16 countries presenting their wines to importers, distributors, retailers, and wine enthusiasts.
As Guest Country, South Australia will gain further opportunities to promote its wines in Korea and strengthen industry relationships.
The invitation follows minister for veterans’ affairs of South Australia Joe Szakacs’ 2024 trade mission to Korea and Japan, during which he met senior officials in Daejeon and highlighted South Australia’s wine credentials.
“I proudly advocated for South Australia’s interests in Daejeon last year, just as I do in every meeting and engagement I have in market when on trade missions,” he said.
“Not only is this a tremendous export opportunity for our producers, but it is also a meaningful step to deeper cooperation in wine, food, and a broader cultural exchange between South Australia and South Korea.”
Adelaide is one of 11 globally recognised Great Wine Capitals, alongside Bordeaux in France, Napa Valley in California, and Bilbao-Rioja in Spain.
Korea is the 15th largest buyer of South Australian wine, with the market valued at $15.3 million annually, according to the latest ABS data.
To help wineries expand into new and emerging markets, the South Australian government has established the South Australian Wine Ambassadors Club (SAWAC), which includes 14 South Korean members.
SAWAC patron and wine journalist Tony Love will attend DIWE to lead masterclasses in the South Australian Wine Lounge and speak at the International Wine Conference.
South Australian wine will also feature in the 2025 Korea Best Sommelier Contest at DIWE, with the winning sommelier to receive a trip to visit South Australia’s wine regions, sponsored by Vinarchy.
“It’s a great privilege to be able to showcase the very best of South Australian wines and tell our special story in such a prestigious international arena,” said SAWAC patron and wine journalist Tony Love.
“We have already established close bonds with our South Australian Wine Ambassadors in South Korea, and across other Asian markets like Japan, Hong Kong, Vietnam, Thailand and Singapore, so it is imperative that we visit directly and emphasise the quality and relevance of our wines in their market.
“It is more than just a trade opportunity. Through our wine and food offerings, we can build an exciting picture of a vibrant South Australian way of life, which translates into an exciting attraction for tourists, business visitors, students and families.”
Dining and Cooking