Italian plant-based cheese startup, Dreamfarm, has expanded its reach to France, marking its entry into the French retail market with Monoprix as its exclusive partner. Starting this month, the company’s plant-based products are now available in around 70 Monoprix stores across Paris. This move follows successful product launches in Italy, Belgium, the Netherlands, and Germany.
“France has an incredible food culture, and we believe Dreamfarm can be part of it”
Giovanni Menozzi, CEO of Dreamfarm, stated, “We’re proud to bring our plant-based alternatives to such an iconic cheese-loving country. France has an incredible food culture, and we believe Dreamfarm can be part of it — offering the same pleasure and creativity of traditional dairy, but made from plants.”
Catering to France’s love for cheese
The initial product offering in France includes six items: Mozzarella (125g), Mini Mozzarella, Stracciatella, Plant-based Spread (Original), Plant-based Spread (Herbs & Garlic), and Ricotta. All products are made with natural ingredients and are rated Nutri-Score A, which is significant for the French market. The products are designed to mimic the taste and texture of traditional dairy, catering to both savoury and sweet recipes.
© Dreamfarm
Shifting from online to the supermarket aisle
While Dreamfarm products have been available in France through online platforms like Official Vegan Shop, as well as in food service through distributors such as Végétal Food and Prevogel, the partnership with Monoprix marks a new phase in the brand’s expansion, making its products available to a larger consumer base of flexitarians, vegans, and other consumers interested in plant-based options.
Dreamfarm’s expansion into France is part of the company’s ongoing growth across Europe. Looking ahead, the brand plans to increase its availability in additional markets throughout 2025.
To celebrate the launch, Dreamfarm and Monoprix will hold in-store tastings, local events, and collaborations with French food influencers. These efforts are intended to introduce French consumers to the brand’s Italian-inspired plant-based products, even in a country known for its strong cheese culture.
Menozzi furthered, “[This is] Another exciting step in our journey to bring Italian plant-based excellence across Europe.”
Dining and Cooking