Today, October 16th, we celebrate the World Food Day, promoted by FAO and dedicated this year to the theme “Hand in hand for better nutrition and a better future”A message that accompanies, in Italy, the start of the new olive oil campaign, a period in which oil mills and olive growers return to the forefront, transforming the fruit of the olive tree into the most authentic symbol of our food culture: extra virgin olive oil.

“Produced by a supply chain that lives in harmony with the territory – recalls the AIFO – Italian Association of Olive Oil Millers –Extra virgin olive oil is the result of knowledge passed down and renewed, preserving landscapes, biodiversity, and traditions. Every drop embodies the commitment of thousands of mills that, with passion and innovation, transform olives into a food that embodies health, culture, and the environment. Choosing an Italian extra virgin olive oil means supporting a sustainable agricultural model, founded on certified quality and traceability.

PDO, PGI, organic, or sourced from certified sustainable supply chains: quality extra virgin olive oil represents the most complete synthesis of the Mediterranean diet. It’s a food that promotes local traditions, protects health, and reduces environmental impact thanks to agricultural practices that respect the soil and natural resources.

Alberto Amoroso

“Extra virgin olive oil is the perfect synthesis between well-being and sustainability – declares Alberto Amoroso, president of Aifo -At the start of the new olive oil season, we want to remind you that every quality-oriented consumer choice represents a concrete gesture of respect for the land and those who work it. Italian olive oil mills are the beating heart of this supply chain: they innovate, protect the land, and guarantee a product that is synonymous with health, culture, and the environment.

At a time when food and production choices impact the future of the planet, the Italian olive oil model demonstrates that it is possible to combine profitability and respect for nature, innovation and tradition. Extra virgin olive oil is not only the protagonist of the Mediterranean diet, concludes AIFO, but a silent ambassador of our way of life: a daily gesture of health, identity, and environmental responsibility.

Dining and Cooking