The UK’s favourite Italian food brand, Napolina is expanding its renowned tomato range with the launch of Polpa Crushed Tomatoes. This latest innovation is finely crushed to create a smooth, rich texture and is designed to be the ideal base for scratch-cooked dishes, including pasta sauces and pizza bases, bringing authentic Italian flavours to UK kitchens.
Napolina Polpa Tomatoes will hit shelves in Sainsbury’s and Morrisons from late October, priced at an RRP of £1.25. Made with 100% Italian tomatoes, Polpa Crushed Tomatoes deliver a sun-soaked flavour that promises to elevate home-cooked meals while catering to consumers’ growing demand for hearty, scratch-cooked options.
Recent insights highlight that consumer interest in Italian home cooking has grown year-on-year. Scratch-cooked pasta meals now make up nearly a third of the UK’s pasta occasions, with over 10 million more home-prepared pasta dishes enjoyed in the last year compared to the previous period.
Jeremy Gibson, marketing director at Princes Group, commented: “We’re always looking for new ways to bring authentic Italian cooking into UK households, and Polpa offers the perfect opportunity for Napolina to do just that.
“With scratch-cooking in general growing year on year in the UK[5], we wanted to introduce a product that not only reflects this trend but also gives consumers a smooth, bold, and versatile option to enhance all their favourite dishes. From hearty winter sauces to tasty tomato bruschetta, Polpa tomatoes are there to elevate every meal”.
The launch is perfectly timed for the colder winter months, a season when UK households often turn to warming, home-cooked meals. Napolina Polpa Crushed Tomatoes provides a convenient and delicious way to bring authentic Italian flavours and warmth to any table.
Napolina’s Polpa Tomatoes will be rolled out nationwide:
Sainsburys: Available from late OctoberMorrisons: Available from late October
Dining and Cooking