Why communicating Spanish wine’s identity boasts opportunities and challenges

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By Jaq Bayles

Published: 22 October, 2025

Fuelled in no small part by its ongoing holiday romance with Spain, the UK is the Mediterranean country’s third most successful wine export market behind France and Italy. Ever since the term ‘Costa Blanca’ was coined to promote Spanish tourism in the late 1950s, Brits have been soaking up the culture, food and drink along with the sun.

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