Take home meats and cheeses by the pound, sandwiches stuffed to the brim and pastas imported from Italy.
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A new Italian deli and market is shaking up Ormond Beach’s lunch scene with meat-layered sandwiches, house-made sweets and imported goods you won’t find during your typical grocery store run.
Vincenza’s, located at 347 W. Granada Blvd., soft-opened earlier this month under owner Gio Barbieri who hopes to bring a true “salumeria feel” to the area with “paper-thin” prosciutto, homemade stromboli and a curated variety of Italian market goods — many of which he himself grew up enjoying.
“Both of my parents were born and raised in (Calabria) Italy, and we used to own a pizzeria in Orlando about 10 or so years ago,” Barbieri said. “So, you know, I grew up in the (restaurant) business,” — one that, despite a brief hiatus to pursue a career in barbering, he had always intended on revisiting.
“I’ve always wanted to bring more of a classic Italian Salumeria — like how they have in Italy, where it’s a lot of cold-cut focus with Italian retail specialties,” he continued. “… So, not necessarily a pizzeria or a restaurant, just more so a mixture of the market, deli aspect of it.”
What’s on the menu at Vincenza’s Italian Deli & Market
Inside, about half a dozen two-person tables frame the small space, where sunlight spills over shelves stocked with a vast selection of imported pastas, pesto, peppers, oils and biscotti, among other goods. Pastry cases brim with cannolis, sfogliatella and personal servings of scratch-made tiramisu, while strings of garlic and salumi hang overhead like edible décor.
“I wanted to have a little bit of everything — a small specialty style, but not necessarily like a supermarket where people shop for everyday items,” Barbieri said. “I want people to come in for food and then be like, ‘Wow, I can’t get that item anywhere else.’”
From imported mortadella to muenster, Vincenza’s offers more than a dozen meat and cheese varieties to choose from, including capicola, soppressata, mozzarella and provolone, each sliced to order and available by the pound. A handful of small bites and salads, from oven-baked garlic and herb knots to caprese, Mediterranean and panzanella salads, have their place on the menu, alongside a best-selling spread of hot and cold sandwiches, each served on the customers’ choice of semolina, ciabatta or focaccia bread.
“It seems like our desserts and our sandwiches have been flying off the shelves … We do them on our homemade focaccia bread, so they’re big portions with good Italian quality meats and cheeses,” Barbieri said.
Keep napkins on standby for La Polpetta, prepared with house-made meatballs and marinara; spice it up with the Calabrese Heat — spicy soppressata, provolone, hot capicola, cherry peppers, and Calabrian chili spread; or keep things light with Vincenza’s Veggie, sandwiching avocado and mozzarella with fresh tomatoes, slivers of red onion, basil, olive oil and a drizzling of balsamic glaze.
Before you go, grab a cannoli for the road, an espresso or Italian soda, of which Vincenza’s offers at least four different flavors.
Moving forward, Barbieri says he’ll use customer feedback from his soft opening to adjust his menu accordingly and hopes to host the deli’s grand opening in the coming weeks.
Vincenza’s Italian Deli & Market is open from 10:30 a.m. – 6 p.m. Tuesday – Saturday. For information, call 386-281-3007 or visit instagram.com/vincenzas_italiandeli.
Dining and Cooking