ISABELLE I’M SURE THIS HAS INCREASED RESERVATIONS, RIGHT? HEY, AARON. GOOD MORNING. THAT IS IN FACT TRUE. IT IS A BUSY SPOT. IT WAS ALREADY. BUT CHEF JOE CASH SAYS NOW THERE WAS A LINE OUT THE DOOR BEFORE THE RESTAURANT EVEN OPENED FOR DINNER. NOW, TAKING A LOOK AT SOME VIDEO WE SHOT OF THE RESTAURANT YESTERDAY BEFORE IT OPENED UP FOR DINNER AND CHEF CASH WAS BORN AND RAISED HERE IN GREENVILLE AND STARTED SCOUNDREL ABOUT THREE YEARS AGO. THAT WAS AFTER HE SPENT TIME WORKING AT TWO AND THREE STAR RESTAURANTS. AND HE SAYS ONCE HE WANTED TO SETTLE BACK DOWN HERE IN GREENVILLE, HE MOVED BACK AND BROUGHT FRENCH CUISINE WITH HIM. SO NOW THAT HE’S WON THAT MICHELIN STAR, WHAT’S NEXT? ARE JUST DOUBLING DOWN AND CONTINUING TO DO EXACTLY WHAT WE DO. YOU KNOW, WE WE WERE DOING EVERYTHING WE COULD TO TO STRIVE FOR EXCELLENCE BEFORE MICHELIN WAS IN TOWN GRADING. AND, YOU KNOW, NOTHING CHANGES. WE’RE BACK TO WORK AND WE JUST HAVE TO DO EVERYTHING WE CAN TO PROVE WHY WE’RE DESERVING OF THIS AWARD. NOW, IF YOU’RE HEARING THIS AND YOU WANT TO MAKE A RESERVATION, YOU SHOULD DO IT NOW. SINCE SPOTS ARE BOOKING OUT FOR THE NEXT MONTH. AND CONGRATULATIONS TO ANOTHER RESTAURANT IN OUR AREA, LUMINOSA, IN ASHEVILLE WON A GREEN STA
Scoundrel in Greenville earns Michelin star in 2025 guide
Scoundrel in Greenville, SC, was featured in the brand-new 2025 Michelin Guide to the American South
Updated: 10:32 AM EST Nov 6, 2025
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Scoundrel, located in Greenville, won a coveted Michelin star in the inaugural 2025 Michelin Guide to the American South.It was the only restaurant in the Upstate and one of the only restaurants to win in South Carolina.Owner of the French Bistro, chef Joe Cash, said he started the restaurant three years ago once he and his wife wanted to settle down. Now that he has won the Michelin star, he says it will still be business as normal.”You know, we were doing everything we could to strive for excellence before Michelin was in town grading, and, you know, nothing changes. ” Cash said. ‘We’re back to work, and we just have to do everything we can to prove why we’re deserving of this award.”Full story above.
GREENVILLE, S.C. —
Scoundrel, located in Greenville, won a coveted Michelin star in the inaugural 2025 Michelin Guide to the American South.
It was the only restaurant in the Upstate and one of the only restaurants to win in South Carolina.
Owner of the French Bistro, chef Joe Cash, said he started the restaurant three years ago once he and his wife wanted to settle down.
Now that he has won the Michelin star, he says it will still be business as normal.
“You know, we were doing everything we could to strive for excellence before Michelin was in town grading, and, you know, nothing changes. ” Cash said. ‘We’re back to work, and we just have to do everything we can to prove why we’re deserving of this award.”
Full story above.
Dining and Cooking