I don't understand how this isn't false advertising. They keep using these god awful AI images for their food, it's blatantly obvious, and they CLEARLY have no QC process for these. How in the fresh hell did that first image even get posted…. It's literally RAW.

Then there's the ham sandwich…. Looks god awful and unrealistic, obviously touched up with tons of AI. Not to mention their recipe cards are clearly written by AI, Ive had so many inaccurate recipes. Im getting real tired of this sloppy, lazy false advertising and inflated prices for moldy slop. I emailed three times and never got a response from customer service.

by greatimu

14 Comments

  1. Grobbyman

    Wow, we’ve really gotten to the point where people can’t tell what an AI image is.

    These images are not ai.

  2. blek_side

    As a photographer myself: those are certainly and definitely not ai generated

  3. Sindorella

    These don’t look AI to me. I have taken many food photos that people accused me of using AI on, which I simply did not. I have also seen a ton of AI images because I have worked as an AI trainer. Recipe sites are using them WAY too often now, but these don’t strike me as AI at all.

  4. smokeyb15

    Not sure if it’s AI but that chicken looks medium rare at best lol

  5. horsegal301

    They’re not AI. They’re just typical food photography pics and anyone that says otherwise needs to get better at figuring out how to detect it. Saturation and contrast is jacked up, food perfectly placed to look plump and full.

    The first image isn’t raw, the entire photo leans more magenta and lighting and color theory work a specific way. The pickled(?) cabbage that is magenta will always make the food around it look more warm. Their perfectly placed and edited photos done by an entire team will never look like our own food. Of COURSE they’re edited. The point is to make you want that recipe. If you don’t think every other food establishment or service does this, I highly recommend readjusting how you shop for food.

    I’m going on like 200+ boxes and I’ve yet to see inaccurate recipes other than some swapped out pictures when the recipe is trying to double up on 2 different ones (like seeing pepperoni on a pizza instead of chicken in a bbq chicken pizza recipe), with the exception of maybe a couple typos throughout our entire subscription with HF.

    Why email when you can literally log into the app on a phone or on desktop and get a chat with someone immediately?

  6. painspinner

    I’d say it’s more Photoshop than AI because the food always looks the same, but the colors just don’t match up

    It’s the same thing they do to any magazine cover or modeling photo to make things look unrealistically “better”

  7. JetstreamGW

    You don’t need to use AI to make food look fakey. Food photographers have been doing that by hand for decades.

    Pro tip, cereal in commercials is sitting in glue.

  8. cabinmate

    I’m not sure what you think is wrong with the ham sandwich. Other than the pickles, it looks good to me. But if it looks too good to you, that’s the photography magic. As for the chicken tacos (which I wouldn’t get anyway because I don’t like chicken in tacos), the chicken looks medium rare at worst and you the cook can control that. But if you don’t like the color of the chicken, it’s probably due to trying to make the cabbage pop and make as red as possible

  9. zesty_9666

    instead of feeling angry, make it a game with yourself to try and plate as nicely as the ***photographs***

  10. foxy_kitten

    You know what I’m sick and tired of? Uneducated people like you claiming everything is AI. It’s even more obnoxious than AI itself.