French pet food manufacturer Bab’in will introduce its product line to the U.S. market November 22 with a promotional event in New York City’s Central Park, marking the company’s 50th anniversary and first North American appearance.
The Saint-Amans-Valtoret-based company, part of Nasta Petfood Group, will host a food truck activation where attendees receive product samples and information about the brand’s formulations. The event will feature samples from Bab’in’s Signature line and brand representatives.
“At Bab’in, we believe dogs deserve food made with the same care and creativity as ours,” said Dr. Luc Biénès, veterinary nutritionist and recipe creator for Bab’in. “Celebrating 50 years of French culinary excellence, we’re thrilled to bring our heritage and expertise to New York’s dogs. The Central Park food truck is a joyful way for pet parents to experience what The French Cuisine for Dogs truly means: balanced, natural, and delicious.”
Founded in 1975, Bab’in sources ingredients including duck, chicken, rice and lentils from regional suppliers in southern France. The company’s recipes are developed by Biénès, a veterinary nutritionist and animal health specialist. Products contain no artificial colors or flavor enhancers.
The company plans to expand its North American presence in 2026.
Dining and Cooking