And they’ve got the silly chant to prove it
November 19, 2025
9:00 am
1 min read
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Weird, weird wine…
Does anyone get that dusty retro-pop pun? Trust me, it fits the spot below from Bread & Butter Wines, which posits a cultish secret society creating rituals around the red stuff.
B&B wants to simplify the experience, ousting ostentation and focusing on fun.
Argonaut developed the creative, and the agency says it left a “blood sacrifice” bit—with wine poured over the performers—on the cutting room floor. Pity.
Fela director Adrian Villagomez captures an off-kilter vibe that should hold eyeballs through the spot’s big reveal.
The push drops this week, mainly on social.
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