There’s never a bad time to invest in good olive oil. But with the holidays coming up and Black Friday sales upon us, it is a particularly good time to stock your pantry and grab some bottles as gifts for your loved ones.

Earlier this year I tried Primis Imports’ pasteli (aka a deliciously crunchy sesame brittle) and instantly fell in love. Now, ahead of the holidays, I’m eyeing the brand’s Early Harvest EVOO made from Greek olives. Shoppers rave about this extra virgin olive oil, and it’s 20% off right now. *Adds three bottles to cart.*

What’s So Great About Primis Imports’ Early Harvest EVOO

Primis Imports has been around since 2022 and sells a bunch of Greek goodies, like honey, sea salt flakes, the aforementioned pasteli, and more. Made from Koroneiki olives that were harvested this time last year, the Early Harvest EVOO was recently restocked on the brand’s site — just in time for the holidays!

The Greek extra-virgin olive oil tastes “fruity with hints of bitter arugula, artichoke, basil, and sweet pepper,” according to Primis Imports. Shoppers have given it a 4.9-star overall rating on the site, with multiple reviewers calling it “delicious” and saying it’s the only olive oil they’ll be using from now on. Need I say more?

Even better than that, though, is the fact that this typically $35 bottle of extra-virgin olive oil is currently on sale for 20% off, which makes it just $28 before shipping. To score this discount, just enter the code BLACKFRIDAY20 at checkout. The sale runs through November 27 (aka Thanksgiving), so this is a run, don’t walk situation. You can thank me later.

Olive oil bottles surrounded by ramekins of olive oil on table with sliced baguette on cutting board. Someone dipping bread into olive oil.

Credit: Sarah Crowley

What Primis Imports Shoppers Are Saying

Average Rating: 4.9/5

“This is a delicious EVOO that I use exclusively. Great for salad dressings, pesto, drizzling on bread and cheese … everything. I don’t use anything else.” —Charles M.

“Best olive oil I’ve ever tasted! I will never purchase anything else!”—Connie M.

“Such a smooth and perfectly balanced olive oil. The aroma is beautiful, and the flavor profile is spot on. The most comparable I have found in the U.S. that reminds me of being in Greece.” —Daniel C.

Buy: Primis Imports Early Harvest EVOO, $28 (on sale!) for one (16.9-ounce) bottle at Primis Imports

What’s your favorite olive oil? Tell us about it in the comments below.

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