The production of SIMI will be overseen by WarRoom’s director of winemaking, Nicole Walsh, while Total Beverage Solution will handle the sales and distribution under its existing partnership with WarRoom.
“We’re thrilled to have found such a great fit for the iconic SIMI brand with WarRoom Cellars,” said The Wine Group’s CEO, John Sutton. “The sale supports The Wine Group’s continuous focus on aligning our portfolio to current and long-term goals.”
In September, WarRoom Cellars acquired the Iris Vineyards business in Oregon’s Willamette Valley for an undisclosed fee.
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