“People Realized Life Is Short”: Tastic Travel Redefines Luxury in Argentina’s Wine Country

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Wednesday, November 26, 2025

After the pandemic, travelers stopped waiting for someday—and began chasing the journeys they’ve always dreamed of, says Lucas Paracha of Tastic Travel. At TFest 2025 in Mayakoba, one conversation stood out for its sincerity and pride of place. Lucas Paracha, Partner and Head of Sales and Operations at Tastic Travel, spoke of Mendoza, Argentina—not simply as a destination, but as a way of life. A conversation with: Lucas Paracha, Head of Sales and Operations at Tastic Travel is here

Founded just before the pandemic, Tastic Travel has quickly established itself across Argentina and Chile by creating tailor-made journeys rooted in local culture, cuisine, and connection. “We listen first,” Paracha said. “We design itineraries around what travelers truly want to feel, not just what they want to see.”

For Paracha, who calls Mendoza home, luxury today is measured less in marble lobbies than in moments that feel personal and genuine. “Luxury doesn’t have to mean the best hotel in the world,” he explained. “It’s the experience that feels most special to you—maybe a picnic in the mountains, a walk through a penguin colony, or a blind wine tasting with friends.”

That philosophy defines Tastic Travel’s approach to Argentina’s wine capital. Mendoza’s appeal lies in contrasts—between snow-tipped Andes peaks and sun-drenched vineyards, between Michelin-star dining and rustic adventure. Travelers can raft white-water rapids by morning, enjoy a 14-course winery lunch by afternoon, and toast the sunset with Fernet and Coke, Argentina’s signature bittersweet cocktail. “It’s a place that offers everything—wine, food, mountains, sunshine,” Paracha said. “It’s impossible not to love it.”

Post-pandemic, Tastic Travel has seen steady growth in the luxury segment, fueled by what Paracha calls revenge travel—travelers making up for lost time, choosing meaningful journeys over material indulgence. “People realized life is short,” he said. “They don’t want to wait to see the places they’ve always dreamed of.”

Sustainability is also at the heart of the brand. The company partners with local suppliers, uses biodegradable packaging and recycled water bottles, and sources snacks and ingredients from nearby communities. “The destination is special because of its people,” he said. “We try to give back to them in every way we can.”

Ultimately, Tastic Travel’s mission is to connect visitors to Argentina and Chile’s living culture—inviting them into local kitchens, family vineyards, and authentic tango halls. “We bring travelers into the real rhythm of the place,” Paracha said. “It’s not about looking at the culture—it’s about living inside it.”

With plans to expand into the U.S. and Mexican markets, Paracha remains focused on what sets Tastic apart: care, connection, and a deep sense of pride. “Mendoza is where it all began,” he said. “It’s the land of sun and good wine—and the warmth of its people is what makes every visit unforgettable.”

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Uncorking Adventure: My Luxury Journey Through Argentina’s Wine Country

After years of dreaming, I finally embarked on the journey of a lifetime to Mendoza, Argentina, with Tastic Travel. And let me tell you, it was everything I imagined and more!

My adventure began in Mendoza, a city nestled at the foothills of the magnificent Andes. Tastic Travel had everything seamlessly arranged, from my comfortable transfer to my luxurious boutique hotel. In the afternoon, I was whisked away to a stunning vineyard for a blind wine tasting. It was an incredible way to immerse myself in the local culture and savor the rich flavors of Argentine Malbec.

Today was a thrilling mix of adventure and gastronomy! The morning started with an exhilarating white-water rafting experience. The rapids were invigorating, and the scenery was breathtaking. Afterwards, I was treated to a fourteen-course winery lunch, a true feast for the senses, where each dish was perfectly paired with exquisite local wines.

The Andes Mountains truly are majestic. I spent the day exploring the incredible landscapes, taking in panoramic views, and enjoying a picturesque picnic amidst the natural beauty. In the evening, I savored Argentina’s signature bittersweet cocktail, Fernet and Coke, as I watched the sunset over the mountains. It was a perfect end to an unforgettable day.

What truly sets Tastic Travel apart is their philosophy of luxury. As Lucas Paracha, Head of Sales and Operations at Tastic Travel, says, “Luxury doesn’t have to mean the best hotel in the world. It’s the experience that feels most special to you.” This couldn’t be more true. From the moment I arrived, every detail was tailored to create personal and genuine moments. They truly listen and design itineraries around what travelers want to feel, not just what they want to see.

It’s also inspiring to see Tastic Travel’s commitment to sustainability. They partner with local suppliers, use biodegradable packaging, and source snacks and ingredients from nearby communities. It’s clear they value the destination and its people, ensuring that tourism gives back to the local community.

DateActivityHighlightsDateArrival in Mendoza, Wine TastingDiscovering local Malbec, warm welcomeDateRafting, Winery LunchAdrenaline rush, gourmet diningDateAndes Exploration, Sunset ToastBreathtaking views, local cocktails

My journey through Argentina’s wine country with Tastic Travel was an incredible experience that I will cherish forever. It reminded me that life is short, and we should always chase the journeys we’ve dreamed of.

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Uncorking Adventure: My Luxury Journey Through Argentina’s Wine Country

After years of dreaming, I finally embarked on the journey of a lifetime to Mendoza, Argentina, with Tastic Travel. And let me tell you, it was everything I imagined and more!

#TasticTravel #Argentina #Mendoza #LuxuryTravel #WineCountry #Adventure #TravelBlog

Uncorking Adventure: My Luxury Journey Through Argentina’s Wine Country

After years of dreaming, I finally embarked on the journey of a lifetime to Mendoza, Argentina, with Tastic Travel. And let me tell you, it was everything I imagined and more!

I had the pleasure of interviewing Lucas Paracha, Head of Sales and Operations at Tastic Travel, at TFest 2025, the luxury hospitality summit held at Fairmont Mayakoba in Cancun, Mexico. During our conversation, Lucas shared his passion for Mendoza, not just as a destination, but as a way of life.

Tastic Travel, founded just before the pandemic, has quickly established itself across Argentina and Chile by creating tailor-made journeys rooted in local culture, cuisine, and connection. “We listen first,” Paracha said. “We design itineraries around what travelers truly want to feel, not just what they want to see.”

Day 1: Arrival in Mendoza and Vineyard Delights

Day 2: White-Water Rapids and Culinary Indulgence

Day 3: Exploring the Andes and Local Flavors

What truly sets Tastic Travel apart is their philosophy of luxury. As Lucas Paracha says, “Luxury doesn’t have to mean the best hotel in the world. It’s the experience that feels most special to you.” This couldn’t be more true. From the moment I arrived, every detail was tailored to create personal and genuine moments. They truly listen and design itineraries around what travelers want to feel, not just what they want to see.

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