
As someone who is limited in their resources for food, I'm continuing to use Hello Fresh, but it's getting ridiculous. I saw this listing for January 7th. This is the worst AI generated photo I've seen since they rolled it out! I also noticed that HF is forcing me to choose a 3rd meal for that week when I've always ordered 2. It won't even let me add on my free item for that week without making me select a 3rd meal. I'm not sure what I'm going to do at this point. This feels like the end of me subscribing to them.
by Alarmed-Telephone268

41 Comments
Cartoonish!
This straight up looks like it belongs in a claymation movie like Wallace and grommit. Straight play dough 😭
They didn’t even try
Does HF think this looks appealing to anyone who isn’t a droid😭🤣
I cancelled last week. I was sad at first but this just pissed me off so bad so I’m glad to be done w them. This is just lazy
Our CEO loves AI. His name is Assaf Ronen
Between this, the price increase, them sending me the wrong meal again, and them forgetting to send my chicken again, I think I’ve hit the last straw to finally cancel
That is so comically bad.
Stop. Using. A. I. For. Your. Ads. Honestly.
Omg I have this photo too! SO DUMB.
*siesta potatoes* 🥔🥔💤💤
Speak with your wallet, thats the only way this stops. If people keep ordering, they will keep cutting corners
Hahahaha this looks ridiculous
So yesterday I was cooking a recipe and I couldn’t shake the feeling the recipe was written by AI.
Maybe it was. Maybe it wasn’t. But now I’m just starting to question it. And with questioning, I am also wondering, what am I getting out of hello fresh? If not for curated meals, then what? Is it groceries? Because I can just go to Instacart too…
This is a message to the leaders at Hello Fresh. Your brand has “Fresh” in it. It is not *Hello Fake*.
Divorce yourself of this AI nonsense. Don’t let the arrogant fools you’ve put in charge of this convince you somehow that being anti-AI is being a Luddite.
This isn’t about your AI photos not being passable enough – this is about keeping your brand in tact as curation and trustworthy. You keep going down this path and you will lose.
lol @ the chips perfectly placed and pointed
if enough of us cancel im sure the drop in revenue should give them a hint
Are they serious?
I KNEW IT! This is the most blatant one I’ve seen but I swear a lot of the food looks not quite right. I mean surely someone’s already cooking these recipes…right? so it can’t be that hard to get a photo
jesus christ that’s revolting lol. who on earth is QC’ing these photos, toddlers? lmfao what a joke, how is this not considered false advertising?
Stop buying their service if you really want to make an impact. I canceled about a year ago when they tried increasing the prices in my area without adjusting portion sizes.
I’m glad I canceled a long time ago, it seems they’ve gone downhill consistently. Maybe try factor or another meal service if you’re not able to shop or cook otherwise
I’ve never seen anything like this in my app or recipe cards
I switched to chef plate 6 months ago and I’m never looking back
Siesta potatoes. 😂😂😂
So gross
Can anyone find an email address for this company? One that might get read by a person?
This has got to be a joke.
After being laid off and replaced by AI, I’m happy customers are taking notice
Thankfully in my country they’re still using real photos, but the day they start offering this AI slop I’m quitting. Looks absolutely vile, and what in the world are siesta potatoes?
If they’re using AI they can’t be testing their recipes…
This isn’t real is it?
I used to actually love the food photography they did for the cards. So upsetting. Sorry for all those talented food stylists who probably got fired.
Wtf??
That is uncanny valley level gross looking. Probably using the last of my credits and cancelling after slowing down this year. It was a good run, I guess.
oh my GOD that is appalling the worst i have seen
When I saw this post I thought it was a joke, you know? “Haha, Hello Fresh is like this” you are all telling me this is real?!
The AI is ludicrous. That’s going to backfire for them.
The issue is they keep laying off the creative teams and using ai, the new ceo said with ai they cut down time working from 40 hours a task to 3 hours, they don’t care about people or you, they care about your money. Horrible company which is ruining people lives.
I’ve seen some AI recipe images that nearly fooled me from them, but dear lord, this looks incredible unappetizing
Man I’m usually on the “people are overly calling out ai” train but this is blatantly bad 💀
Lolololll at all the comments 🤣
Yeah why does it look like a hamburger puppet that overdosed on cheese sauce