Fresha in London Christmas bus-side takeover to promote beauty self-care

Published

November 25, 2025

London shoppers may find it difficult to miss one of Fresha’s biggest UK outdoor campaigns to date.

Image: Fresha

The beauty and wellness booking platform is appearing on a host of bus-sides across the capital in the run-up to Christmas. In fact there are over 300 ‘Fresharised’ red Routemaster buses (routes 253, 38, 73, 19, 55 and 254) rolling through some of London’s highest-traffic routes, from Shoreditch and Camden to Oxford Circus, Angel, Hackney, King’s Cross and the West End.

And the pertinent message designed to reach often-stressed commuters, Christmas shoppers, partygoers and tourists is “to put themselves back on the priority list this winter”.

The creative, stamped with the line ‘Selfcare just got Fresha’ targets those “at the moments they’re most likely to need a salon or spa fix”.

Fresha’s choice of timing and delivery is based on November-December seeing a 35% uplift in central London weekend footfall; tube and bus usage spikes as festive shoppers and office parties peak; Google searches for ‘same-day beauty appointment’ and ‘last-minute hair appointments’ surge every year from late November; and searches for ‘self care’ hit 1.5 million last month — up 13% year-on-year, according to Google Search data, “showing a clear rise in people prioritising wellbeing during the festive rush”.

James Hayward-Browne, head of Brand & Content Marketing at Fresh, said: “Our goal was simple: to meet people where they are. December in London is busy and can feel overwhelming with office parties, Christmas prep, winter skin and hair flare-ups and everything in between.

“These buses are a reminder that self-care can happen at any time, not just once the new year begins… Fresha makes it easy to prioritise yourself whenever you need it… giving London salons and freelancers increased visibility at a make-or-break time of year.”