Crosta Mollica, Italian food specialists and the UK’s fastest growing pizza brand, is marking the next stage of its brand evolution and ‘Non Per Tutti’ ethos with the refreshed Aperitivo Snacks range, which has been rolling out across retailers since September, with the full collection set to be available by early 2026.
The 12-strong collection is a celebration of the Italian art of Aperitivo and an embodiment of Crosta Mollica‘s commitment to bringing the finest Italian products to discerning food lovers across the country. The range features well-loved cupboard staples, gaining the title of #1 breadstick brand in the UK¹, with Classic Grissini breadsticks which are twisted following the authentic Piemonte-style process, Fennel Seed Tarallini crafted in a small Italian bakery using exceptional local ingredients to create a crisp biscuit-like texture, and Chilli Crostini infused with chilli oil and twice baked to create a light and crisp bite.
Refreshed packaging features the new logo front and centre, alongside revitalised and alluring product imagery. The stylish and iconic Crosta Mollica stripes are a nod to Italian fashion, all whilst ensuring a distinguishable presence on shelf.
Dean Lavender, Marketing Director, adds: “When we launched our brand evolution at the beginning of the year, starting with our Neapolitan pizza range, we were confident the response would be positive, but we were overwhelmed with how much consumers and customers love the new look and feel of the brand. We have elevated Crosta Mollica’s signature elements which had made us instantly recognisable, such as our stripes, and enhanced other qualities – like including more Italian nomenclature for the ingredients – with the purpose of adding layers to the brand storytelling and reinforcing our Italian credentials. We know our products are Non Per Tutti (not for everyone in Inglese), but this allows us to focus on what makes Crosta Mollica special: genuine Italian heritage, authentic craftmanship, superior quality, and an unwavering commitment to excellence in every bite.”
¹ NielsenIQ MAT w/e 02/11/2025
Source: Crosta Mollica
Dining and Cooking