Why rosé is more popular with young Australians than ever, despite the wine industry’s woes

Dec 19, 2025 – 5.00am

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There is a very good chance that, at some point this summer, you will find yourself with a cold glass of pale, dry rosé in your hand. This isn’t just a wild guess: I’ve got solid stats to back it up.

According to Wine Australia senior analyst Angelica Crabb, rosé is one of the few wine styles doing well in the market, bucking global trends: while worldwide consumption of red and white wines is falling, Australians are drinking more rosé than ever, with sales rising by an average of 13 per cent over the past five years. We can’t get enough of the stuff – especially the younger among us.

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