Brazil is now the third largest market in the Americas for Italian food and beverages, behind only the United States and Canada. This information was reinforced during the Apas Show 2025, which took place between May 13th and 16th, at Expo Center Norte, in São Paulo.
Italy’s official participation included 17 companies from the agri-food sector, which presented products certified as Made in Italy. The space was organized by the Italian Agency for Foreign Trade (ICE), with support from the Italian Embassy in Brazil.
Olive oils, pastas, vinegars, truffles, panettone, chocolates, preserves and coffees from various Italian regions, such as Piedmont, Veneto, Lazio, Campania and Puglia, were on display. Tastings offered at the stand included freshly made pizzas, frozen desserts and specialty coffees.
According to ICE data, Italian exports to Brazil grew by 6,96% in 2024. Since 2020, growth has remained constant, driven by valorization of Italian cuisine in the Brazilian market and the demand for high quality products.
The Italian presence at Apas Show is part of the international campaign “The Extraordinary Italian Taste”, focused on promoting products that follow strict criteria of origin and tradition.
Apas Show is considered the largest supermarket trade fair in Latin America. The 2025 edition brought together more than 850 exhibitors from different countries and attracted a specialized audience made up of distributors, importers and retail representatives.
The 17 companies
Here is the list of 17 Italian companies – and its products – who participated in the official Italian stand at Apas Show 2025, in alphabetical order:
Chips friend
Products: Wavy and traditional fries.Brand: Eldorado, Barbeque, Chicken Patatina.Availability: Sold in Brazilian supermarkets, such as Angeloni and Ubuy.
Casa Rinaldi
Products: Olive oils, balsamic vinegars, condiments, vegetable preserves, pasta and risottos.Brand: Casa Rinaldi.Availability: Widely distributed in Brazil, with a presence in stores and supermarkets.
Coppola Foods
Products: Peeled tomatoes (Peeled), tomato sauces, pesto, beans, antipastos, oils, vinegars, grains, rice, pasta and spreadable creams.Brand: Coppola Salerno, D’ARCO, FORMIELLO Fountain, Hillfield, Fabulous.Availability: National distribution through Coppola Foods do Brasil.
Gold Coast
Products: Extra virgin olive oil, vegetable oil and ready-made sauces.Brand: Gold Coast.Availability: Present in several points of sale in Brazil.
Alba Sweets
Products: Frozen desserts, including tiramisù, profiteroles and tarts.Brand: Alba Sweets.Availability: Aimed at the food service and supermarket sector.
Milo Group
Products: Olive oils, pasta and bakery products.Brand: Milo.Availability: Expanding distribution in the Brazilian market.
Food Mazza
Products: Canned vegetables, peeled tomatoes and pizza sauces.Brand: Mazza.Availability: Available in specialized stores and supermarkets.
Rossetto mill
Products: Wheat flour, polenta, cake mixes and pizza preparations.Brand: Rossetto mill.Availability: Products found in health food stores and supermarkets.
Monari Federzoni
Products: Balsamic vinegars of Modena.Brand: Monari Federzoni.Availability: Widely available in supermarkets and grocery stores.
Caputo mill
Products: Special flours for pizzas and breads.Brand: Caputo (Eg Cloud, Pizzeria).Availability: Available in specialist stores and supermarkets.
New
Products: Chocolate bars and bonbons.Brand: New (Eg Nero Nero, Noisette).Availability: Distribution expanding in Brazil.
Pasta Optima
Products: Pasta made with 100% durum wheat semolina.Brand: Pasta Optima.Availability: Products available in stores and supermarkets.
Fraccaro pastry shop
Products: Panettone, Easter dove, croissants and other confectionery products.Brand: Fraccaro.Availability: Available in stores and specialist shops.
Fratelli de Luca Pastry Shop
Products: Dried pasta and organic options.Brand: De Luca.Availability: Products available in stores and supermarkets.
Wrists
Products: Special flours for pizzas and pasta.Brand: Wrists (Eg Ideal, classical).Availability: Distribution in specialized stores and supermarkets.
T&C Tartufi
Products: Truffle-based products such as sauces, oils and sliced truffles.Brand: T&C Tartufi.Availability: Available in gourmet stores and specialty stores.
Ultramar Café
Availability: Products available in specialist stores and online.Products: Self-sealing coffee capsules and coffee and tea machines.Brand: Ultramar Café.
Dining and Cooking