Record growth in exports of extra virgin olive oil to Japan, which it has almost reached the value of 130 million euros, up by 56% compared to the previous year, confirming a growing trend that sees the tricolor Evo increasingly present on Japanese tables. This is what they make known Coldiretti and Filiera Italia on the occasion of the event held at the Auditorium of the Italian Pavilion in Expo Osaka, with a training session of masterclass on Italian oil created with Unaprol e Evo School of the Masterclass organized at the Italian Pavilion at the Osaka Expo.
Masterclass at Expo Osaka
The masterclass illustrated the characteristics and qualities of Italian EVO oil, involving numerous buyers, importers, distributors and Horeca representatives of the Japanese market. “An extraordinary opportunity – notes Coldiretti – to introduce participants to quality Italian extra virgin olive oil, a symbolic product of Made in Italy agri-food and a pillar of the Mediterranean Diet”.
“It is a country that values products of true quality, distinctiveness and ideal biodiversity, therefore for a product of extraordinary excellence such as our extra virgin olive oil – explained Luigi Scordamaglia, director of international markets and policies at Coldiretti and CEO of Filiera Italia -. A special thanks to Ice Agenzia which once again confirms its commitment to promoting Italian excellence in the food and wine sector, strengthening commercial and cultural relations with the Asian continent in a phase of great excitement and opportunity”.
Recognizing sensory quality
Given that Italy boasts the world’s greatest biodiversity, with over 500 cultivars, the purpose of the meeting was to explain how to recognize a quality extra virgin olive oil, through the sensorial experience of tasting, guided by a professional Taster from the Evooschool Foundation. Evo oils from different regions were selected, to better understand the different intensity profiles of smell and taste. On June 5 and 6, other moments of tasting of Evo oils also took place, to accompany visitors in the discovery of our green gold.
Dining and Cooking