They have always been a little pricey, I didn't mind for the quality, but I can not justify buying it at these prices. Store brand and a few others are still reasonable for the moment. I really like the melting wafers and have been able to find them on Amazon for a bit cheaper. This is a 50/60% increase.

Yes I know there have been issues with chocolate production and the tariffs. I'm simply showing the prices and venting.

I also noticed in my grocery store the isle by the checkouts that usually has seasonal candy was filled with stuffed animals and other valentine's gifts that were not chocolate. I'm thinking a lot of people will be looking for chocolate alternatives this Valentine's.

by Purple_Moon_313

48 Comments

  1. blellowbabka

    I never used to consider prices when baking but have started to the past few years. A chocolate chocolate cake has become decadent in more ways than one

  2. CakePhool

    There has been bad harvests of cocoa , the supply is limited and this effects prices . It will get more expensive, cocoa used to be luxury item and not an everyday item.

    Ethical cocoa is even more expensive, so cheap means slave and child labour.

  3. netherworldphonecall

    It’s not just them it’s most baking brands. I’m still using store brand cocoa (sadly, it’s just not that great) because everything else from Hersheys onward was over $7

    I think I saw Ghirardelli cocoa for $9 the other day and winced

  4. Yep, valrhona is now $25-28 for 8.8oz. It’s hard to justify.

  5. coffeejn

    I noticed that chocolate prices have more or less doubled in 2-3 years, so not surprised.

  6. eicelys

    I bought an 8 ounce bag of Ghirardelli cocoa powder at Walmart a few weeks ago for $6.49 and thought that was expensive. I went back yesterday to get more and the same bag was $7.97. I left without it, feeling sad because I just can’t spend that much on cocoa powder.

  7. MarioStern100

    I know, we all going to be baking out in the street pretty soon.

  8. BoozeIsTherapyRight

    I used to cook with Valhrona or Callebeaut but had to start using Ghirardelli this year because their prices are still much less expensive than the other two. 

    I just don’t cook with chocolate as much as I used to.

  9. TuffBronco22

    You’re better off buying Dove promises on sale, unwrapping them, and chopping them up yourself. At least this is what I did last weekend. 🤷🏻‍♀️

  10. Good_Put_2953

    Can I ask where you live, generally? It’s $12 for the 24oz bag in FL (which is still entirely too expensive).

  11. romantic_at-heart

    For me, I live in Delaware, it’s $6 for the smaller bags of 60% cocoa chocolate chips. Sometime $0.5-1.00 off depending on sales. But yeah, it’s definitely gotten expensive. I try to do store brand dark or semi sweet more now than I have in the past.

  12. ShopRite had the bars for $3 a few months ago and I sorely regret not stocking up 😭

  13. Playful-Escape-9212

    Try buying in bulk if you will use enough of it. Ghirardelli is easy to find at the supermarket, but look into Callebaut, Cacao Barry, Guittard and TCHO by the pound or kg. I know chips of varying qualities (both real chocolate and coating) are available in a 5kg box and a 20# box, and blocks/bars can be less expensive by weight than chips. Just keep in mind that shipping drives up the price, so picking it up might save money if you are getting a lot.

  14. etherealrome

    One of the grocery chains near me routinely has these for $8-9. The other (the chain a relative claims is the bougie one, but isn’t Wholefoods or anything like that) usually sells them for $6, and they’re frequently on sale for $5. I really don’t understand how the disparity can be this big.

  15. Every-Quiet1745

    The first pic is of 12 oz bags. The second pic is of 24 oz. Of course the price is almost double.

  16. drluhshel

    I’ve started using Trader Joe’s pound plus bars. 45 mins to the closest one, so when I go I stock up. You can’t beat $8/$9 for a lb or chocolate.

  17. VagueEchoes

    200 g of baking chocolate drops in Europe costs the equivalent of $5.25 is USD.

    Baking chocolate is not cheap in Europe either.

  18. No-Kitchen6207

    I’m going to keep looking too for cheaper I thought it was only me feeling this way. I don’t buy Starbucks anymore so if I buy one expensive bag of this a month at least I can look at it this as an indulgence for my baking needs

  19. Flipperflopper21

    I used to use Guittard and Kerrygold for my giveaway cookies. Now I’m just using Toll House and Kirkland butter.

  20. Extreme-Edge-9843

    ALL prices have become this way, not just chocolate sadly.

  21. CleverGal96

    A regular sized bag of Butterscotch chips at my local grocery store was $6!!! 🥲 and then I effed the cookies I was making up and almost cried lol

  22. DeltaFlyer0525

    I’ve started buying Tony’s chocolate bars for baking. They are cheaper and target has sales for them quite frequently.

  23. Revolutionary_Sir_

    choc chip pricing is literally fucking insane

  24. steppedinhairball

    Yes!! I saw the price increase yesterday at my favorite grocery store. BUT they had an end cap display of Ghirardelli for $4.49 a bag. They rang up at $6.99 but the service desk lady overrode the price and honored the $4.49 price. I bought a dozen bags.

    Unfortunately, this will cut severely into my baking. Probably good for my weight. But it does suck.

  25. snow-vs-starbuck

    Walmart has Ghirardelli 12oz semisweet chips for $5, but they’re $8-9 at my grocery store. I want to save money, but I also don’t want to shop at Walmart, and I won’t buy Nestle even if it’s the only option.

  26. ctrlwar

    you wouldn’t happen to be californian, would you?

  27. JumpAccomplished2620

    Ugh. I still splurge. Went back to nestle on a cheap whim. They were DISGUSTING. 

  28. cherrybounce

    All prices have become outrageous.

  29. LilMamiDaisy420

    At this rate.. why not use Guittard? 😂

    I’m from San Francisco and living in San Francisco now… Guittard is the superior option. 😂❤️😂

  30. JefferyTheQuaxly

    It’s insane how much prices have just gone up and up. At Kroger now for the 6th year in a row they’ve raised the standard price of their 12 packs of soda to $11.99 each, when during covid they were litterally still $4.99 each, they’ve gone up in price 118% since 2020, while also offering worse deals if you get several cases at once from like 4-5 for the price of 2-3 to 3 or 4 for the price of 2, when the price of 2 is the price of 4 12 packs in 2020

  31. 2980774

    Maybe they’re going to start paying their child slaves

  32. al972317

    I ordered Ghirardelli chocolate chips the other day… Went to reorder the very next morning and they went up over $2 😔

  33. Itstimeforcookies19

    I get them for right under $5 at Walmart. But the are around $8 at other stores in my area.

  34. AgileMastodon0909

    There’s also a chocolate shortage. Climate change is affecting harvests and driving prices up.

  35. Time-Category4939

    Cocoa had a huge spike in price this year, so the price of chocolate is skyrocketing worldwide.

    In Germany a 400 g bag of Callebaut couverture is going for 13,2€ (A bit over $15 usd). While buying a 1 kg bag reduces the kg price to 29€ ($34 usd) and a 2,5 kg bag reduces the price to 26€ ($30 usd). Valrhona is even more expensive at 45€ ($53 usd) per kilogram.

    These are of course top shelf ones that you can’t even get in the supermarket and have to buy directly from the brand itself or in specialised stores.

    But supermarket quality is also getting more expensive at almost 11,5€ ($13,5 usd) per kg.

  36. Dragonshatetacos

    The 12oz is $7.12 where I live, but damn, that’s still about $3 higher than they were a year ago.

  37. invisible-bug

    They have gone up $2 more for a 10oz bag since I bought them last month! It’s insane

  38. _Jahar_

    Chocolate chip prices where I live are insane. And they never seem to go on a good sale. Instead, I buy the giant chocolate bars from Trader Joe’s and chop them up. Works pretty good!

  39. robertfcowper

    Going along with the comments about bad harvests and rising prices… NYT had an article sometime last fall talking about cocoa prices and how it’s leading to a rise in white “chocolate” candies and also “chocolatey” candies that aren’t chocolate by definition. When you look closely at the seasonal Halloween and Christmas candies last year you can really notice a difference in the flavors being introduced

  40. YogurtclosetOk9266

    IMO Harris Teeter is inherently overpriced across the board. Better regional grocers available, at least here in NC.

  41. DeadlyViking

    My local grocery store had them on sale before Christmas for $4.99/bag. They are now over $7. I will be sad when my stock runs out.

  42. Itscompanypolicyman

    Everytime a coworker asks for something with chocolate, I bite my lip a little because I have to use this chocolate for its quality and it is too damn much. I’m glad we’re discussing this. TOO DAMN HIGH

  43. Welcome to the future. 😭 It sucks. I have found some better pricing by shopping around. But yeah, we’re on track to price people out of chocolate. They’re going to have to shrinkflation it and start selling 1/2 bags.

  44. Ok_Ambition9134

    Prices have become outrageous.

  45. formyburn101010

    Priced in real money, gold and silver, they haven’t really moved much. But that’s a conversation for another sub.