The Australian Open Teams Up with Italian Food Brand De Cecco to Elevate Dining at Melbourne Park, Here is What You Need to Know

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Published on
January 19, 2026

The Australian Open has once again raised the bar on its hospitality offerings with the announcement of a new partnership with the renowned Italian food brand, De Cecco. As the official pasta partner of the prestigious tournament, De Cecco is set to enhance the culinary experience at Melbourne Park, solidifying the Australian Open’s reputation as a global destination for world-class dining.

A Taste of Italy at Melbourne Park

The collaboration between The Australian Open and De Cecco aligns perfectly with the tournament’s vision of providing an exceptional dining experience for attendees. Melbourne Park, the venue for the event, will feature De Cecco’s premium pasta products across various hospitality settings, offering a taste of Italy to thousands of tennis fans from around the world. By integrating De Cecco’s authentic Italian cuisine into the event’s hospitality, the Australian Open is not only elevating the dining experience but also reinforcing its commitment to delivering top-notch quality and performance, both on and off the court.

The partnership is more than just a branding exercise. It also serves as an activation strategy designed to enhance the overall fan experience. As part of this collaboration, De Cecco will be featured in several fan-facing experiences, integrating its products into select hospitality environments at Melbourne Park. This initiative aims to provide an unforgettable experience for fans while extending the brand’s reach through digital storytelling and brand-led content, allowing a wider global audience to engage with the De Cecco brand.

De Cecco’s Role in The Australian Open’s Global Appeal

De Cecco’s involvement in The Australian Open reflects the brand’s commitment to promoting its Italian heritage and high-quality products to a global audience. The partnership also underscores the Australian Open’s standing as one of the most prestigious events in global tennis. As a tournament that consistently attracts millions of viewers worldwide, The Australian Open offers De Cecco unparalleled exposure to an affluent and engaged fan base.

Carlo Aquilano, De Cecco’s Chief Commercial Officer, highlighted that the collaboration is an opportunity to showcase the brand’s values of authenticity and excellence, which have long been at the heart of its offerings. By aligning with The Australian Open, De Cecco gains access to a tournament that celebrates these same values—performance, excellence and passion—further elevating the brand’s connection to the world of elite sports and gourmet dining.

The collaboration also plays a significant role in the Australian Open’s broader strategy of positioning itself not only as a leading tennis event but also as a lifestyle destination. As fans come to Melbourne Park to experience the best in tennis, they can also indulge in world-class food and beverages. With a variety of hospitality options, Melbourne Park has become globally recognized for its diverse and premium culinary offerings. The partnership with De Cecco strengthens the tournament’s identity as a destination where top-tier food and beverage experiences meet elite sports.

Expanding the Commercial Portfolio of The Australian Open

The Australian Open’s commercial portfolio has grown significantly over the years, attracting leading brands across various sectors, including hospitality, transport, finance and technology. The addition of De Cecco as a partner highlights the tournament’s continued success in drawing high-profile brands that resonate with its global fan base. This partnership is a strategic move for both De Cecco and The Australian Open, as it enhances the event’s offering while giving De Cecco valuable exposure on a world stage.

By integrating De Cecco’s Italian culinary heritage into the fan experience at Melbourne Park, the Australian Open is not just showcasing the best in tennis but also offering a truly memorable lifestyle experience. Fans can now enjoy elite tennis and authentic Italian dining, all under the banner of excellence and passion that defines The Australian Open.

This collaboration will be activated during the ongoing edition of The Australian Open, with De Cecco’s products playing a prominent role in the tournament’s hospitality offerings. As the event continues to evolve the fan experience, the addition of such a prestigious partner further enhances Melbourne Park’s standing as a premier destination for both sports and hospitality.