How to Keep Coffee Shop Customers Engaged Without Constant Discounts?

I’ve been running my small coffee shop for a while, and lately, I feel stuck in a routine of always offering discounts. Of course, everyone likes a good deal, but it seems like every time I contact my customers, it’s just to share another discount. I’m concerned they’ll start expecting a sale every time and overlook what else makes our shop unique.

I’ve been thinking about how to keep customers interested without always talking about sales. I might start sharing more behind-the-scenes content, like how we brew our coffee, where we get our beans, or fun facts about our staff. I could also offer tips for making better coffee at home or talk about new coffee trends. I want to stay connected with customers without always offering discounts.

I also found this platform https://bonusqr.com, which has a loyalty program that isn’t just about discounts. It rewards customers for visiting or being part of the community. This seems like a more sustainable way to keep people interested without always having to run sales. I think it could be worth trying.

Does anyone else feel this way? What types of non-sales content have helped you keep customers coming back? I’d love to hear what’s worked for you.