In the last year, we’ve seen protein show up in places we never thought possible. Pop-Tarts launched protein-filled pastries, Lucky Charms teamed up with Ghost to offer a boosted breakfast option, and Barilla added protein-infused pasta to its lineup.

Now, a popular bread brand has announced a new loaf is coming to stores, and it has nearly as much protein in two slices as a three-ounce serving of chicken.

Nature’s Own Launches New Protein Bread

Nature’s Own Life Wheat + Protein just landed on shelves. The sliced bread packs 22 grams of protein into every serving, so whether you’re making a sandwich piled high with turkey or simply want a piece of toast with butter, you can still hit your daily goals.

Allrecipes / Nature’s Own

In a recent press release, the brand said the innovation was inspired by a study that concluded many adults wish to increase their protein intake. “To meet their needs, we’ve developed a tasty, protein-rich, and keto-friendly sandwich bread that also delivers on the Nature’s Own brand promise of no artificial flavors, colors, preservatives, and no high fructose corn syrup,” said Krystle Farlow, Senior Director of Brand Management at Nature’s Own.

The new 16-ounce loaf joins the Nature’s Own Life collection, which boasts multiple options that are low in net carbs. Shoppers should note that while the package indicates this new offering is suitable for a ketogenic diet, it is higher in net carbs compared to the other keto options available from the brand. Each two-slice serving of Nature’s Own Life Wheat + Protein bread contains nine grams of net carbs, whereas Nature’s Own Life Keto Soft White bread, for example, has one gram of net carbs per slice. In addition, it contains added sugar, while the brand’s other keto varieties do not.

Nature’s Own Life Wheat + Protein bread isn’t just a good source of protein, it also packs nine grams of fiber into each serving. We can see this being an excellent base for BLTs, grilled cheese, and tuna sandwiches. Not to mention, it’s an easy way to work in extra nutrients when you make French toast.

You can find Nature’s Own Life Wheat + Protein bread at select retailers nationwide, including Kroger, Target, and Sam’s Club. Be sure to check the brand’s online product locator to see what stores nearby have it in stock.

Dining and Cooking