‘For sure’ are the two impromptu words from French President Emmanuel Macron’s famous speech at the World Economic Forum (WEF) in Davos, Switzerland, that took the internet by storm. Now, the catchphrase has been turned into a rose wine tribute at the Wine Paris 2026 trade fair, which Macron described as ‘brilliant’
Davos 2026 grabbed headlines for many reasons, and at its centre was one man: French President Emmanuel Macron. He grabbed headlines at the World Economic Forum (WEF) meeting in Switzerland with his rocking aviator sunglasses (he wore them due to an eye problem) and a speech in which Macron not only took an indirect shot at US President Donald Trump but also used a common English phrase in a strong accent that achieved global fame. The famous ‘for sure’.
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Macron’s viral catchphrase is not forgotten. At the Wine Paris 2026 trade fair, it has been turned into a rosé wine tribute.
We take a look.
‘For sure’ moment turns into wine tribute
French President Emmanuel Macron’s now-viral catchline from Davos this year has been immortalised in bottle form. His dashing aviator sunglasses, a tie, and the words ‘For Sure’ have been featured on the bottle of rosé wine gifted to him at Wine Paris.
Macron received the gift, complete with all the swag, during the inauguration of the Wine Paris 2026 trade fair at the Porte de Versailles exhibition centre on Monday (February 9).
French wine, for sure! 🇫🇷 pic.twitter.com/YvqQ8xs4sF
— Emmanuel Macron (@EmmanuelMacron) February 9, 2026
The bottle was handed over by Vianney Casta of Château Saint-Louis la Perdrix in the Gard region, who joked that Macron’s backing might help boost rosé wine sales in the United States.
The French president posed with an ear-to-ear smile, calling it “brilliant” and signalling support for France’s wine industry.
The moment came amid mounting challenges for French winemakers. The industry is struggling with excess supply, changing consumer preferences and weakening exports, further aggravated by escalating trade tensions with the US, reported India Today.
Macron became the first president to visit the Wine Paris event since 2015, when former president François Hollande had attended_._
STORY CONTINUES BELOW THIS ADHow Macron’s two impromptu words went viral
Jazzy remixes and thousands of parodies followed after two words from the French president’s 2026 Davos speech took the internet by storm. It’s rare for a World Economic Forum speech by any leader to generate the kind of social media chatter that Macron’s did.
On January 20, while addressing the event in English,
French President admitted that Europe “sometimes is too slow, for sure.” He placed extra emphasis on those last two words, “for sure,” and, with a French accent, it came out “Fo shur,” which quickly spread the fastest and farthest.
French singer Bilal Hassani, who represented France at Eurovision in 2019, has done a remix of “For sure” on Instagram. A remix of the song “Let’s Go” by David Guetta, featuring the French president, was shared by DJ Bens.
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Social media has been buzzing with “for sure” memes about everything from walking dogs to workplace problems, content creators remixing the phrase into songs.
Even the German government hopped onto this trend. It mocked Trump over the AI-generated image of him walking alongside a penguin in Greenland, an Arctic region where penguins do not naturally exist. In the clip released by the German foreign ministry, a penguin is shown flying with a backpack featuring the faces of German Chancellor Friedrich Merz, the French president, and the UK Prime Minister Keir Starmer, with a voiceover that keeps repeating the two viral words.
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The French foreign ministry’s account also didn’t hesitate to use “fo shur” to mock a tweet from the American ambassador to the EU, Andrew Puzder.
As President Trump @POTUS said at Davos: “The United States cares greatly about the people of Europe… and we believe deeply in the bonds we share.”
Yet too many in Brussels are missing the point.
Some Members of the European Parliament now claim the U.S. is “undermining the… https://t.co/fFjaQQgH8q
— U.S. Ambassador to the EU (@USAmbEU) January 22, 2026
Another sign of the worldwide influence of Macron’s English catchphrase and iconic sunglasses came when British Prime Minister Keir Starmer recreated the moment, gaining attention on social media.
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At a London theatre event, Starmer donned the same shades as those Macron wore in Davos and grabbed the microphone to say “for sure,” drawing laughter from the audience.
[ 🇬🇧 ROYAUME-UNI | 🇫🇷 FRANCE ]
🔸 Le Premier ministre britannique Keir Starmer s’est amusé à imiter Emmanuel Macron.
💬 « Bonjour. 😎 » pic.twitter.com/8BZSlPOPXr
— Little Think Tank (@L_ThinkTank) January 27, 2026Macron’s ‘Top Gun’ moment
A summit like Davos is often about serious talk. But Macron changed that this year. His glasses became a talking point, with many comparing the look to that of Pete “Maverick” Mitchell of the Top Gun franchise.
What truly caught public attention was not just the bold look itself, but the brand and price tag behind it: the glasses were identified as the Pacific S 01 model by French luxury eyewear house
Henry Jullien, retailing at around €659 (around Rs 70,000).
After Macron donned the glares, the company’s stock market was up almost six per cent. The group executive said they were flooded with calls and requests to the point that their website crashed, the Guardian reported.
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With inputs from agencies
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