A new frozen custard shop is coming to New Orleans later this year, adding to the Freret neighborhood’s restaurant corridor.

Ruthie’s Frozen Custard will open at 2506 Jena St., near the intersection of Jena and Freret streets, and close to several popular restaurants such as Pigeon and the Whale, Bearcat Cafe Uptown, Rook Cafe and High Hat Cafe.

According to the upcoming dessert shop’s Instagram account, the owners are planning to open sometime in the spring or summer.

“Ruthie’s is being built with a simple focus: be a place people want to go. As funny as it sounds, we believe in the power of dessert,” Ruthie’s website reads. “We believe in the power of normal, everyday joy, and we’re working every day to bring that joy to you very soon!”

The shop sells frozen custard, a treat similar to ice cream that is usually thicker and creamier because of its higher egg yolk content and its different churning method.

According to the shop’s Instagram account, Ruthie’s will make the custard fresh every day. They plan to serve vanilla, chocolate, a vegan flavor and a flavor of the day. Custard will be available in scoops, sundaes, milkshakes and more.

Shop owners plan to announce more details on a soft opening to subscribers of their newsletter.

Dining and Cooking