Yesterday, heritage wine house Penfolds unveiled a very special limited-edition collaboration with musician and HERO 30 cover star Troye Sivan, kickstarting his new role as Penfolds Creative Partner.
Presented in Paris, the launch marks the first chapter in a new multi-year partnership between the Australian winemaker and the star, uniting the worlds of wine, design, and culture. The collaboration begins with Bin 389 Designed by Troye Sivan, released as a classic 750ml bottle alongside a sculptural 1.5L magnum art piece handcrafted by South Korean artist Rahee Yoon.

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