I have one of the best jobs in the world: I’m a shopping editor and toy trend expert. Every year, I attend the North American International Toy Fair, where the biggest toymakers unveil their latest launches. I get sneak peeks at new toys and games, hands-on demos, and interviews with the designers behind them. Basically, it’s like adventuring to the North Pole with a case of Red Bull and a dream.
After seeing all the newest toys, I took careful note of the best toys of 2026 and the “next big thing.” Here are the toys that are going to be on every kid’s wishlist in a few months, from smart Legos to magic reveal toys, KPop Demon Hunter collectibles, capybara plushies, and even, oddly enough, butter!
Toy Editor Top Picks
KPop Demon Hunters
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Parents
Netflix’s KPop Demon Hunters took the world by storm with its entrancing soundtrack and stunning animation. Now the streaming sensation is making its way to the toy aisle. The major players in the toy industry are all announcing partnerships, so you can expect to see the Huntrix and Saja Boys everywhere this summer. Here are shoppable options out now.
Best New Toys for Toddlers and Preschoolers
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While this age group isn’t super into trends just yet, that doesn’t mean the toy industry isn’t innovating. I saw a lot of imaginative new products that are sure to charm your little ones. For example, video games are getting a whole new look for this age group. LeapFrog is introducing an active video game system that encourages movement in play rather than just sitting with a controller. And for families that aren’t into screen time, the new Qubitunes Interactive Audio Player & Gaming Platform takes the video aspect out of video games!
Capybara Plushies and Toys
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Parents
Every year has its trending plush animals you can expect to see on every shelf. While previous years were marked by the llama, axolotl, and mini highland cow, this year, capybaras are having a moment. From Jellycats to Squishmallows, it seems like everyone is trying to cash in on the rodent’s immense popularity.
Trending on Social Media
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Parents
With the internet producing major cultural moments, we’re seeing toy makers adapt to the ever-changing online landscape. Modern toys capitalize on social media trends, from ‘Six-Seven’ to Italian Brainrot and more. Similarly, YouTube sensations like Mr. Beast and Mark Rober continue to partner with toy manufacturers to make their mark on the industry.
Squishies and Sensory Toys
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Parents
Sensory toys remain popular, but this year, slime is taking a backseat to “taba.” Taba is a silicone-based material that has a satisfying squish, without mess and stickiness. If you’re not a fan of cleaning up slime, you’ll want to check out these adorable designs including fuzzy hamsters, cat paws, and tasty treats.
Butter-Themed Toys
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Parents
I can’t believe it’s… a trend? Sticks of butter were everywhere this Toy Fair, from smiling plushies to squishies to buttery smooth slimes. As butter yellow hit the fashion world and food designs took center stage, expect to see plenty of butter-inspired toys in stores this year. Get ahead of the trend with these adorable options.
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