Generational succession is important in the wine industry. It keeps control of estates and vineyards in the hands of family members, who tend to be motivated by passion rather than by spreadsheets. Though it doesn’t always guarantee the future, it represents a culture and determination to uphold the past while looking ahead.
In the profiles below, you will meet 20 dedicated young women and men. Their impacts span viticulture to winemaking to engagement with fledgling wine lovers around the world. Continued quality drives their present-day efforts, while passing the legacy of the family business to their own sons and daughters informs their futures. Read on for the stories of succession at iconic Italian houses such as Gaja, Villa Sandi, Casanova di Neri, Fontodi, Masciarelli and more!
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