Ritual Coffee has joined Equator in the “quietly shrink our bags to 10.5 ounces” club. So shady.
Ritual Coffee has joined Equator in the “quietly shrink our bags to 10.5 ounces” club. So shady.
by cgomez
18 Comments
cgomez
Shoutout to Sightglass and Verve as Bay Area roasters not stooping to this nonsense.
I posted about a year or two ago that Equator Coffee quietly shrank their 12 ounce retail bags to 10.5 ounces and they sit there sneakily on the shelves amongst a sea of other 12 ounce bags. I mean, why not own it? Put a big “now 13% less!” sticker on it…
(note I put these on the shelf next to each other for comparison, the price tags don’t match the above product)
otkdiscipline
That’s a shame! One of my favorite roasters. Their 12oz bags were amongst the highest priced. What store is this? I’ve seen this type of variety only at Whole Foods in the bay area.
Maleficent-Back-6527
It is not shady since it is clearly indicated 10.5 oz on the bag!
No_RoomForCream
I have had a subscription to Sightglass Owl’s Howl espresso in the past and it’s very good coffee that’s also high up on some internet’s “Best Coffee” lists. Proud to see they are holding still at the 12oz mark.
TWJunkman
No more Equator beans for me.
Kupoo_
Wow everyhthing is big in the US. In Asia and most of europe I think 200-250gr is the norm. With expensive beans they pack it in 100gr even so. Granted I’ve never been to the US and no 300gr ish ever seen in my country, even though it’s a coffee producing country
IanC9090
I do wonder if this is the best reason to buy from a local Roaster, a Pound is a Pound, a 1/2lb is a 1/2lb, a 1kg is a 1kg bag, no shrinkflation.
Yes, yes, you’ll pay more for your Pound bag today than you did six months ago, that’s the nature of inflation or maybe, depending on which country you live, Tariffs, but you’ll get the consistent weight your used to, you know that 1lb bag lasts you a fortnight or whatever, but if it’s been reduced so that it’s still the $15 or £12, €12, price point, or whatever price you’re used to spending, but now there’s less and you end up running out of having to go without because it didn’t last as long, and your not due to go shopping for a few days. Beyond annoying.
Chocolate is another area that has suffered shrinkflation due to harvest issues bumping the price up.
Because it’s a clustered product range, boxes of Chocolate Brownie’s, Flapjack’s, Shortbread etc. all the same price per box regardless of which commodity is in the box, it was necessary to reduce the quantity in this box, because of the price increase in chocolate.
Rather than keep the size and individually price, the size is reduced, because some guy in a suit said that we consumers would prefer consistent pricing rather than consistent product volume. He was wrong.
herb-immunity
Which roasters use the 7-point font to show the number of grams?
canon12
When buying coffee online the first thing I look at is the package size. If it’s less than 12 oz and over $23-$24 I close out the site and move on.
ACM3333
Love how prices all went up dramatically when coffee bean prices spiked last year, but doesn’t come back down after the price of coffee beans have come down dramatically lol.
HR_Paul
I’m so old I remember when 16oz bags turned into 12oz bags.
Qikick
Looking at the site they still sell bags starting at 12 oz. I checked all my previous beans across the site that I ordered early last year and they are all still the same price.
The French Roast in particular is $19.75 for 12 oz. Broken down for the same 10.5 oz at the price of the 12.oz bag we are looking at $17.28. Compared to the price of $17.99, you are looking at a markup of 4.1%.
I’m guessing it’s some type of regional thing, or maybe they’ve opted to start repurposing the 10.5 oz bags they use for the Trade Subscription.
Not defending it, but it doesn’t seem super bad.
coboplaysjazz
Time to support your local roaster instead. You’ll probably pay a little more or about the same but the freshness is worth it
Mike_From_GO
Here’s my rant from 5 years ago about 10os bags, who remembers when coffee was $12 a bag? Ha!
I’m now seeing more and more 250g bags from roasters.
Just this weekend I bought a Friday the 13th random co-ferment bag from Brandywine, $20 for 8oz + $5 shipping.
For those in the US looking for a deal, Happy Mug sells most of their 2lb bags for $30 + $5 shipping.
drivesanm5
No better time to start roasting your own. An SR800 will pay for itself in no time
FlyingFalafelMonster
Advantage of using metric system: our 1 kg bags are still 1 kg. My local roaster didn’t increase prices for now, I remain loyal even though I understand at some day the price will go up anyway.
Foellarbear
Snack size coffee bags will be here in the not so distant future.
SeaFaithlessness7208
I thought I was going crazy. My current brand has definitely shrunk.
18 Comments
Shoutout to Sightglass and Verve as Bay Area roasters not stooping to this nonsense.
I posted about a year or two ago that Equator Coffee quietly shrank their 12 ounce retail bags to 10.5 ounces and they sit there sneakily on the shelves amongst a sea of other 12 ounce bags. I mean, why not own it? Put a big “now 13% less!” sticker on it…
(note I put these on the shelf next to each other for comparison, the price tags don’t match the above product)
That’s a shame! One of my favorite roasters. Their 12oz bags were amongst the highest priced. What store is this? I’ve seen this type of variety only at Whole Foods in the bay area.
It is not shady since it is clearly indicated 10.5 oz on the bag!
I have had a subscription to Sightglass Owl’s Howl espresso in the past and it’s very good coffee that’s also high up on some internet’s “Best Coffee” lists. Proud to see they are holding still at the 12oz mark.
No more Equator beans for me.
Wow everyhthing is big in the US. In Asia and most of europe I think 200-250gr is the norm. With expensive beans they pack it in 100gr even so. Granted I’ve never been to the US and no 300gr ish ever seen in my country, even though it’s a coffee producing country
I do wonder if this is the best reason to buy from a local Roaster, a Pound is a Pound, a 1/2lb is a 1/2lb, a 1kg is a 1kg bag, no shrinkflation.
Yes, yes, you’ll pay more for your Pound bag today than you did six months ago, that’s the nature of inflation or maybe, depending on which country you live, Tariffs, but you’ll get the consistent weight your used to, you know that 1lb bag lasts you a fortnight or whatever, but if it’s been reduced so that it’s still the $15 or £12, €12, price point, or whatever price you’re used to spending, but now there’s less and you end up running out of having to go without because it didn’t last as long, and your not due to go shopping for a few days. Beyond annoying.
Chocolate is another area that has suffered shrinkflation due to harvest issues bumping the price up.
https://preview.redd.it/dbgt8yn5kkpg1.jpeg?width=3024&format=pjpg&auto=webp&s=d04b3abe979377c16f37d4820637f5be7835524d
Because it’s a clustered product range, boxes of Chocolate Brownie’s, Flapjack’s, Shortbread etc. all the same price per box regardless of which commodity is in the box, it was necessary to reduce the quantity in this box, because of the price increase in chocolate.
Rather than keep the size and individually price, the size is reduced, because some guy in a suit said that we consumers would prefer consistent pricing rather than consistent product volume. He was wrong.
Which roasters use the 7-point font to show the number of grams?
When buying coffee online the first thing I look at is the package size. If it’s less than 12 oz and over $23-$24 I close out the site and move on.
Love how prices all went up dramatically when coffee bean prices spiked last year, but doesn’t come back down after the price of coffee beans have come down dramatically lol.
I’m so old I remember when 16oz bags turned into 12oz bags.
Looking at the site they still sell bags starting at 12 oz. I checked all my previous beans across the site that I ordered early last year and they are all still the same price.
The French Roast in particular is $19.75 for 12 oz. Broken down for the same 10.5 oz at the price of the 12.oz bag we are looking at $17.28. Compared to the price of $17.99, you are looking at a markup of 4.1%.
I’m guessing it’s some type of regional thing, or maybe they’ve opted to start repurposing the 10.5 oz bags they use for the Trade Subscription.
Not defending it, but it doesn’t seem super bad.
Time to support your local roaster instead. You’ll probably pay a little more or about the same but the freshness is worth it
Here’s my rant from 5 years ago about 10os bags, who remembers when coffee was $12 a bag? Ha!
https://www.reddit.com/r/Coffee/s/REbiFKwSUI
I’m now seeing more and more 250g bags from roasters.
Just this weekend I bought a Friday the 13th random co-ferment bag from Brandywine, $20 for 8oz + $5 shipping.
For those in the US looking for a deal, Happy Mug sells most of their 2lb bags for $30 + $5 shipping.
No better time to start roasting your own. An SR800 will pay for itself in no time
Advantage of using metric system: our 1 kg bags are still 1 kg. My local roaster didn’t increase prices for now, I remain loyal even though I understand at some day the price will go up anyway.
Snack size coffee bags will be here in the not so distant future.
I thought I was going crazy. My current brand has definitely shrunk.