It’s been four years since James Oreste started Ubefest, a festival meant to highlight the purple yam that’s become beloved not just in the Filipino diaspora but across the country. In that time, the food festival has grown in the number of vendors and become a broader appreciation of Filipino cuisine.
The restaurant:
This year’s event is happening Saturday April 11 and Sunday April 12 in Cerritos. One of the festival’s vendors, Emerson Baja, owner of Long Beach Lumpia, has been involved with the event for years, and he came into the studio to talk to host Austin Cross.
The food:
Baja’s pop-up menu was inspired by a variety of things, with the traditional aspects of his menu coming from his family and other aspects by food he experimented with while attending Long Beach State. He became a probation officer after he graduated college, but his heart was always with food, specifically lumpia, which he served at a potluck.
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“People were like ‘you’re in the wrong business,’” Baja said.
For the segment, Baja brought in a variety of lumpias: traditional Shanghai; pork chile verde; veggie pancit pizza; and ube cheesecake turon.
The verdict:
When Emerson mentioned the Shanghai lumpia being a homemade recipe, Cross added, “Home is delicious! You have a home like this?”
“It’s finger-licking good over here,” Cross said after his first bite of the ube cheesecake turon lumpia. He added: “It’s really special because it has an aftertaste of a very heartwarming pastry…feels very homey.”
Listen to the full conversation here:
Ubefest comes to Cerritos, bringing ube and other Filipino goods to festivalgoers
Dining and Cooking