As the wine world raises a glass to the late Fred Franzia, the unorthodox businessman behind the Charles Shaw wine brand (a.k.a. “Two Buck Chuck”) who passed away this week, it’s high time to revisit the story of Shaw himself and one of the potential pitfalls of being a brand name. How did Shaw’s name end up on nearly a billion bottles of cheap wine? And what does Pavarotti have to do with it?
## How Two Buck Chuck Becomes Charles the Third (Dollar)
[https://daedalushowell.com/blog/charles-shaw-two-buck-chuck-franzia/](https://daedalushowell.com/blog/charles-shaw-two-buck-chuck-franzia/)
Dining and Cooking