The most important meeting of my life…

The most important meeting of my life…

Over the last 10 years I spent a lot of time speaking with people in the meat industry, touring beef jerky factories and generally learning about the industry. There was a common opinion amongst many people I met… “Don’t start a beef jerky company”. The margins aren’t great, quality control is a huge pain, and there is way too much competition.

For most of my life I lived based on the opinions of others, but things only got good for me when I stopped. People thought it was silly to throw away my old career when I started making TikTok videos. Just like many smart people strongly advised against @eatmaxjerky

I have no idea how my life will turn out and if these things will be successful long term. But I can confidently say that not listening to those opinions has been the best decision of my life. All of this to say, if you truly believe in something, I’d say go for it.

Check out MaxJerky here! https://www.maxjerky.com/pages/all-products
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I’m going to tell you about the most important meeting of my life as some of you know I lived in China for 7 years working a desk job but dreamed of starting a beef jerky company one day I found a networking event and noticed that one of the speakers was the CEO of

A top five jerky brand in America and he was actually one of my first Inspirations I showed up and in a sea of 500 Chinese people myself and the CEO were the only white American dudes we stuck out like sore thumbs and immediately connected and finally set up

A meeting at his office in America I remember thinking this moment was going to be my big break and my plan was to convince him to let me be in charge of launching his brand in China in hindsight this was never going to work he was a Mega millionaire with unlimited

Resources I was a broke 25-year-old who had zero track record but he did say one thing that I’ll never forget he said I’m glad you want to start a jerky company in China and not America when new companies try to compete with us in America I always laugh at them I always

Laugh at them it’s a comment that was seared into my brain sometimes I wonder if he laughed at me when I started Max jerky honestly the thought of it motivates me to this day