Paris Hilton is in a new commercial airing during the 2025 Super Bowl – and it’s hot. RedHot!

The 43-year-old entrepreneur and pop star partnered with Frank’s RedHot for an ad just in time for the big game on Sunday (February 9).

The partnership sees Paris cooking up game day recipes, and encouraging fans to show how they heat up their Big Game foods with Frank’s.

Leading up to the Super Bowl, Paris challenged fans to put Frank’s RedHot on their favorite foods for a chance to win one of 59 $1,000 cash prizes, enough to get a lifetime supply of Frank’s.

Keep reading to find out more…

Five additional winners will score the cash prize and an ultra-exclusive, crystal-bedazzled bottle of Frank’s RedHot, designed in collaboration with Paris herself.

To enter for a chance to win, fans can share videos or photos of foods they’re heating up with Frank’s RedHot for the Big Game by tagging @FranksRedHot or entering online.

As for who she’s rooting for, Paris is ordering Kansas City Chiefs jerseys for herself and her family, getting them bedazzled with Swarovski crystals.

Buy Frank’s RedHot for under $10 here!

Watch all of the commercials airing during the Super Bowl right here!

Watch the commercial…

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