VOGA Prosecco Still joins the VOGA Italia line-up.
Italian Wine Brands (IWB) has unveiled several new additions to its portfolio, all designed to target Gen Z consumers, at this week’s TFWA Tax Free Asia Pacific Exhibition (Basement 2-D2).
VOGA Italia, Alberto Nani Prosecco, RIRÒ, a new bold red wine aperitivo and Grande Alberone, a 0.0% wine, were among the key highlights.
“We’re excited to return to Singapore and connect with our current and future partners to tap into the incredible potential of the Gen Z traveller,” commented Italian Wine Brands Duty Free & Travel Retail Manager Esteban Garcia Pascual.
The latest addition to the VOGA Italia collection, known for its sleek, standout packaging, is VOGA Prosecco Still. It aims to combine traditional winemaking with modern elegance, making it a perfect fit for those who crave sophistication with a fresh twist, according to IWB.
Produced in the heart of the Prosecco DOC, Alberto Nani is an organic, vegan-friendly prosecco produced with zero pesticides, herbicides, or insecticides. At 11% ABV, it’s ideal as a refreshing aperitif and pairs well with authentic Italian cuisine.
Tapping into the growing ‘NoLo’ (no and low alcohol) trend, IWB is introducing Grande Alberone, an alcohol-free sparkling wine that is said to capture the pleasure of traditional bubbles.
Making its debut this season, RIRÒ is an Insta-friendly vibrant red wine aperitivo that’s described as bold, playful, and perfectly in tune with Gen Z’s adventurous palate.
Finally, IWB is showcasing Grande Alberone, an alcohol-free sparkling wine that captures the pleasure of traditional bubbles, while maintaining the depth and taste qualities wine lovers enjoy.
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