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The value of bottled wine with the Alicante Denomination of Origin (PDO) has risen by 2.9 per cent in Spain over the past year, reaching €23.5M.
This steady growth has been driven by better quality, increased recognition, improved sales strategies, and more wineries operating in the region. The figures were provided by 39 wineries that reported their sales to the Regulatory Council this year.
However, this rise in value contrasts with a drop in the number of bottles sold in Spain. In 2024, around 7.5 million bottles were registered, showing a decline in volume.
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Exports have also gone down. The number of Alicante wine containers sold abroad dropped by nearly 8 per cent, down to 3.6 million. But the value fell even more sharply, by almost 13 per cent, to just over €7.7 million. For Spanish wine overall, prices went up slightly by 1.4 per cent, while the volume of exports fell by 5 per cent.
Despite these drops, the domestic market remains key for Alicante wines, accounting for about 75 per cent of their total sales. This makes Alicante unusual, as most high-quality Spanish wines rely heavily on exports. The challenge is growing, as wine consumption is falling both in Spain and worldwide, currently down 3.3 per cent according to the International Organisation of Vine and Wine (OIV).