GRAND RAPIDS, MI — A West Michigan couple is revolutionizing the frozen dessert scene with a product many Michiganders have never tried.
Jordan and Emily Shirk of Grand Rapids launched their business, aptly named Semifreddo, in 2021. The Italian-style frozen treat is a hand-scooped rarity in Michigan.
Unlike traditional ice cream or gelato, semifreddo has a mousse-like texture and is served at a warmer temperature. Jordan describes it as “half frozen” with much less water content than other frozen desserts.
“It’s similar to ice cream and gelato, but it’s different enough that it can differentiate itself while remaining familiar,” Jordan said. “A lot of people are willing to give a try, and everyone that tries it really enjoys it.”
The production process is also distinct. While ice cream and gelato are churned in machines that scrape the sides of containers as the mixture freezes, semifreddo is whipped in a large mixer.
The Shirks make everything from scratch, creating a proprietary base in house. The process from pasteurization to packaging takes about a day.
Owners Jordan Shirk, left, and Emily Shirk at the Semifreddo trailer at Rosa Park Circle in Grand Rapids, Mich. on Thursday, June 26, 2025.Isaac Ritchey | iritchey@mlive.com
Currently, Semifreddo can be found at Bridge Street Market and Martha’s Vineyard in Grand Rapids, as well as recently-added locations including Independence Market and Woodward Market in the Detroit area.
The couple also offers catering services and operates a food trailer that appears at city events. At the trailer, they serve semifreddo similar to a scoop shop, offering single scoops for $4 and doubles for $6.
They also create a daily “copa” (Italian for cup). The sundae, which costs $7, features a house-made olive oil cake with rotating semifreddo flavors and curated toppings.
Flavors include pistachio, chocolate, lemon, vanilla and recently-added strawberry.
The Daily Coppa for $7 at the Semifreddo trailer at Rosa Park Circle in Grand Rapids, Mich. on Thursday, June 26, 2025.Isaac Ritchey | iritchey@mlive.com
Jordan was inspired by his experience working at a Philadelphia restaurant which introduced the dessert to its menu.
The idea to produce and package semifreddo came to Jordan in 2018. It was shelved until the COVID-19 pandemic prompted the couple to leave the restaurant industry and move back to Michigan to start their own business.
“I thought it was a really cool product and no one was packaging that product under the name,” Jordan said. “We wanted to do our own thing. So, I pulled this idea back out, and that’s kind of how it all started.”
Production started at an incubator kitchen in Hart, sourcing cream from Country Dairy. About two years ago, they moved operations to Grand Rapids after receiving grants through the Downtown Business Improvement Authority to purchase processing equipment.
Running the business has been “a roller coaster,” Jordan said, with the couple handling everything from marketing to bookkeeping themselves. They occasionally get help from family members, but it’s primarily a two-person show.
“It’s definitely a lot harder doing it all ourselves, but we’re really learning because we’ve never had our own business before,” Jordan said.
A baguette sandwich from Semifreddo at Rosa Park Circle in Grand Rapids, Mich. on Thursday, June 26, 2025.Isaac Ritchey | iritchey@mlive.com
While they initially focused on wholesale distribution, they’ve adapted their business model and added food items to supplement semifreddo sales. The ultimate goal remains building the wholesale side of the business, and they’re planning to become a more well-rounded creamery by introducing cheese production this fall.
“We’re waiting on a molding and stretching unit for cheese,” Jordan said. “We’re starting to transform into more of a full-on creamery with mozzarella, burrata and potentially some aged cheeses as well.”
The Shirks continue to educate customers about their unique product through in-store demonstrations and at events.
For customers interested in their catering services, the Semifreddo cart is available for weddings and other smaller spaces. It can be self-serve or staffed. The trailer is ideal for larger events and includes a full menu.
For more information or to schedule catering, visit the Semifreddo website here or send an email to emily@semifreddo.com.
The Semifreddo trailer at Rosa Park Circle in Grand Rapids, Mich. on Thursday, June 26, 2025.Isaac Ritchey | iritchey@mlive.com