Portugal's Wine and Grape Must Market Report 2026

Market Size for Wine And Grape Must in Portugal

The Portuguese wine and grape must market skyrocketed to $X in 2025, picking up by X% against the previous year. Over the period under review, consumption, however, recorded a relatively flat trend pattern. Wine and grape must consumption peaked at $X in 2022; however, from 2023 to 2025, consumption failed to regain momentum.

Production of Wine And Grape Must in Portugal

In value terms, wine and grape must production surged to $X in 2025 estimated in export price. Over the period under review, production, however, recorded a mild decrease. Wine and grape must production peaked at $X in 2021; however, from 2022 to 2025, production remained at a lower figure.

Exports of Wine And Grape MustExports from Portugal

In 2025, shipments abroad of wine and grape must was finally on the rise to reach X litres for the first time since 2021, thus ending a two-year declining trend. Over the period under review, exports continue to indicate a relatively flat trend pattern. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, wine and grape must exports reached $X in 2025. The total export value increased at an average annual rate of X% over the period from 2012 to 2025; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 when exports increased by X% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2021; afterwards, it flattened through to 2025.

Exports by Country

Angola (X litres), France (X litres) and Brazil (X litres) were the main destinations of wine and grape must exports from Portugal, with a combined X% share of total exports. Spain, the United States, the UK, Germany, Poland, Russia, the Netherlands, Canada and Belgium lagged somewhat behind, together accounting for a further X%.

From 2012 to 2025, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Russia (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, France ($X), the United States ($X) and Brazil ($X) were the largest markets for wine and grape must exported from Portugal worldwide, with a combined X% share of total exports. The UK, the Netherlands, Canada, Germany, Angola, Belgium, Poland, Russia and Spain lagged somewhat behind, together accounting for a further X%.

Among the main countries of destination, Russia, with a CAGR of X%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2025, the average wine and grape must export price amounted to $X per litre, falling by X% against the previous year. Over the period from 2012 to 2025, it increased at an average annual rate of X%. The most prominent rate of growth was recorded in 2013 when the average export price increased by X% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per litre in 2014; however, from 2015 to 2025, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per litre), while the average price for exports to Spain ($X per litre) was amongst the lowest.

From 2012 to 2025, the most notable rate of growth in terms of prices was recorded for supplies to France (X%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Wine And Grape MustImports into Portugal

In 2025, purchases abroad of wine and grape must decreased by X% to X litres, falling for the second year in a row after two years of growth. In general, total imports indicated moderate growth from 2012 to 2025: its volume increased at an average annual rate of X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2025 figures, imports decreased by X% against 2022 indices. The growth pace was the most rapid in 2014 when imports increased by X% against the previous year. Over the period under review, imports reached the maximum at X litres in 2022; however, from 2023 to 2025, imports stood at a somewhat lower figure.

In value terms, wine and grape must imports dropped significantly to $X in 2025. Overall, total imports indicated moderate growth from 2012 to 2025: its value increased at an average annual rate of X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 when imports increased by X% against the previous year. Over the period under review, imports attained the peak figure at $X in 2023, and then shrank rapidly in the following year.

Imports by Country

In 2025, Spain (X litres) was the main supplier of wine and grape must to Portugal, accounting for a X% share of total imports. Moreover, wine and grape must imports from Spain exceeded the figures recorded by the second-largest supplier, Italy (X litres), more than tenfold.

From 2012 to 2025, the average annual rate of growth in terms of volume from Spain stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (X% per year) and France (X% per year).

In value terms, Spain ($X) constituted the largest supplier of wine and grape must to Portugal, comprising X% of total imports. The second position in the ranking was held by France ($X), with a X% share of total imports.

From 2012 to 2025, the average annual rate of growth in terms of value from Spain stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: France (X% per year) and Italy (X% per year).

Import Prices by Country

The average wine and grape must import price stood at $X per thousand litres in 2025, picking up by X% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 an increase of X% against the previous year. The import price peaked at $X per litre in 2013; however, from 2014 to 2025, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per litre), while the price for Spain ($X per thousand litres) was amongst the lowest.

From 2012 to 2025, the most notable rate of growth in terms of prices was attained by Spain (X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The countries with the highest volumes of consumption in 2024 were India, the United States and the Netherlands, with a combined 31% share of global consumption.

The countries with the highest volumes of production in 2024 were India, the United States and Italy, with a combined 33% share of global production.

In value terms, Spain constituted the largest supplier of wine and grape must to Portugal, comprising 66% of total imports. The second position in the ranking was held by France, with a 19% share of total imports.

In value terms, the largest markets for wine and grape must exported from Portugal were France, the United States and Brazil, together accounting for 30% of total exports. The UK, the Netherlands, Canada, Germany, Angola, Belgium, Poland, Russia and Spain lagged somewhat behind, together accounting for a further 43%.

In 2024, the average wine and grape must export price amounted to $3.2 per litre, declining by -2.9% against the previous year. Over the last twelve-year period, it increased at an average annual rate of +1.4%. The growth pace was the most rapid in 2013 an increase of 17% against the previous year. Over the period under review, the average export prices reached the peak figure at $3.4 per litre in 2014; however, from 2015 to 2024, the export prices failed to regain momentum.

The average wine and grape must import price stood at $854 per thousand litres in 2024, growing by 14% against the previous year. In general, the import price saw a relatively flat trend pattern. The growth pace was the most rapid in 2018 an increase of 29%. Over the period under review, average import prices reached the maximum at $1 per litre in 2013; however, from 2014 to 2024, import prices stood at a somewhat lower figure.

This report provides a comprehensive view of the wine industry in Portugal, tracking demand, supply, and trade flows across the national value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.

Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between domestic suppliers and international partners. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the wine landscape in Portugal.

Quick navigation
Key findings

Domestic demand is shaped by both household and industrial usage, with trade flows linking local supply to imports and exports.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating a distinct national cost curve.
Market concentration varies by segment, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned within the country.
Report scope

The report combines market sizing with trade intelligence and price analytics for Portugal. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts.

Market size and growth in value and volume terms
Consumption structure by end-use segments
Production capacity, output, and cost dynamics
Trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverageFCL 564 – WineFCL 563 – Must of GrapeCountry coverageCountry profile and benchmarks

This report provides a consistent view of market size, trade balance, prices, and per-capita indicators for Portugal. The profile highlights demand structure and trade position, enabling benchmarking against regional and global peers.

Methodology

The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.

International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation

All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.

Forecasts to 2035

The forecast horizon extends to 2035 and is based on a structured model that links wine demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts in Portugal.

Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing companies

Each projection is built from national historical patterns and the broader regional context, allowing the report to show where growth is concentrated and where risks are elevated.

Price analysis and trade dynamics

Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.

Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants

Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.

Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report

Quantify domestic demand and identify the most attractive segments
Evaluate export opportunities and prioritize target destinations
Track price dynamics and protect margins
Benchmark performance against leading competitors
Build evidence-based forecasts for investment decisions

This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of wine dynamics in Portugal.

FAQ
What is included in the wine market in Portugal?

The market size aggregates consumption and trade data, presented in both value and volume terms.

How are the forecasts to 2035 built?

The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.

Does the report cover prices and margins?

Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.

Which benchmarks are included?

The report benchmarks market size, trade balance, prices, and per-capita indicators for Portugal.

Can this report support market entry decisions?

Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

REPORT DESCRIPTION
RESEARCH METHODOLOGY AND THE AI PLATFORM
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
GLOSSARY AND SPECIFIC TERMS

2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

KEY FINDINGS
MARKET TRENDS
This Chapter is Available Only for the Professional Edition
PRO

3. MARKET OVERVIEW

Understanding the Current State of The Market and its Prospects

MARKET SIZE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
MARKET STRUCTURE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
CONSUMPTION BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
TRADE BALANCE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
MARKET FORECAST TO 2035

4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

Finding New Products to Diversify Your Business

TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
BEST-SELLING PRODUCTS
MOST CONSUMED PRODUCTS
MOST TRADED PRODUCTS
MOST PROFITABLE PRODUCTS FOR EXPORTS

5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

TOP COUNTRIES TO SOURCE YOUR PRODUCT
TOP PRODUCING COUNTRIES
TOP EXPORTING COUNTRIES
LOW-COST EXPORTING COUNTRIES

6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Export

TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
TOP CONSUMING MARKETS
UNSATURATED MARKETS
TOP IMPORTING MARKETS
MOST PROFITABLE MARKETS

7. PRODUCTION

The Latest Trends and Insights into The Industry

PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
PRODUCTION BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)

8. IMPORTS

The Largest Import Supplying Countries

IMPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
IMPORTS BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2025)
IMPORT PRICES BY TYPE AND COUNTRY: HISTORICAL DATA (2012–2025)

9. EXPORTS

The Largest Destinations for Exports

EXPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
EXPORTS BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2025)
EXPORT PRICES BY TYPE AND COUNTRY: HISTORICAL DATA (2012–2025)

10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES

Key Findings In 2025
Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
Consumption, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
Production, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Physical Terms, By Country, 2012-2025
Imports, In Value Terms, By Country, 2012-2025
Import Prices, By Country, 2012-2025
Import Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, In Physical Terms, By Country, 2012-2025
Exports, In Value Terms, By Country, 2012-2025
Exports Prices, By Country, 2012-2025
Exports Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)

LIST OF FIGURES

Market Volume, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
Consumption, By Type, 2025
Consumption, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Consumption, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Consumption, Per Capita, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Market Structure – Domestic Supply Vs. Imports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Structure – Domestic Supply Vs. Imports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Trade Balance, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Trade Balance, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
Market Volume Forecast to 2035
Market Value Forecast to 2035
Market Size and Growth, by Product
Average Per Capita Consumption, by Product
Exports and Growth, by Product
Export Prices and Growth, by Product
Production Volume and Growth
Exports and Growth
Export Prices and Growth
Market Size and Growth
Per Capita Consumption
Imports and Growth
Import Prices
Production, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Production, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Production, By Type, 2025
Production, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Production, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, By Type, 2025
Imports, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, in Physical Terms, by Country, 2025
Imports, in Physical Terms, by Country, 2012-2025
Imports, in Value Terms, by Country, 2012-2025
Import Prices, by Country, 2012-2025
Import Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, By Type, 2025
Exports, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, in Physical Terms, by Country, 2025
Exports, in Physical Terms, by Country, 2012-2025
Exports, in Value Terms, by Country, 2012-2025
Export Prices, by Country, 2012-2025
Export Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)

Jan 25, 2026

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Sep 3, 2025

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Explore the future of the wine and grape must market in the European Union, with a forecasted increase in consumption over the next decade. Anticipated growth in both volume and value terms is expected to reach 20B litres and $72.5B by 2035.

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