I'm looking to make a menu for my cake pricing specifically – but I'm not sure how much to reasonably charge.

I make everything from scratch, the cake batter and buttercream and fillings (compotes from fresh fruit) and it takes at minimum 3-5 hours from start to finish on each cake. The red velvet cake took closer to 2/3 hours as opposed to the larger decorative cakes which took closer to 5 hours each .

by genkcals

26 Comments

  1. postmanpat2323

    How much did it cost to make it? Mark it up by 2 time ingredient cost.

    I.e. The ingredients cost $5 per cake, then charge $10 per cake.

    If you find you’re not being compensated enough for your time and business is good, increase the cost.

  2. Gloomy_Macaron_136

    Your cakes look pretty imo. I don’t have any advise go give on how much but maybe give an itemized list of your general costs when making it, how much they pay around where you live/cost of living, type of bakery you’re setting up (nice small set up in a neighborhood, busy metropolitan square, farmer market thing, etc.) or simply shop around to see how much bakeries of the index you’re doing, charge. Otherwise giving a price could be prohibitively expensive or instead too little, the context could help the people that know more about the topic! It’s all I’m saying

  3. JasmineTea-42

    I would look at what other bakeries in your area charge for similar cakes, maybe try them with some friends to trust to be honest, to see how the other cakes compare to yours on taste.

  4. Spectator7778

    Some professional advice- clean your camera. Photograph your cakes on a clear surface with no visible equipment/ distracting things in the background.

    This query is useless without geographical information. I don’t know where in the world you are and can only answer with my city as a frame of reference. Unless you’re in Bangalore, I can’t help you with an answer.

  5. MaidenMotherCronex3

    I do my complete overhead times 3. Your decorating skills are definitely aligned with being able to charge that. 

  6. Add all cost, ingredients, packaging, everything you used to bake it then add profit.

  7. I am in my late 40s and I’ve never seen a cake in my life I love as much as your first pink and white one. It’s darling! I can’t answer your question. I’m just obsessed with this cake. If it tastes as good as it looks, I’d pay pretty much any price you asked for it.

  8. I really liked the advice of better, cleaner photography, to start. Even a large piece of white poster board behind each cake in the future. Make sure your customers know about the 100% scratch ingredients, as that is very important. Possibly do some with beautiful fresh fruit. If you lost money on the one for $120, figure the price on what would make you happy after all ingredients and time. Your area should support the night quality and prices, because your cakes are spectacular. Good luck.

  9. OnlyBeat3945

    I look for quality, the type of cake I’m making; frosting, and, of course, the time it takes. I’m not a professional, but from the buyer’s point of view, I judge cakes by the size and how much cake I’m actually paying for.
    I’m not the type to pay for fancy decorations or frosting that is more cake than the cake. Call me cheap, but as a consumer, I want cake!

  10. jjhitzman

    These are gorgeous!! Not in NY, but I got a custom heart cake similar to those with the frills (definitely not as intricate as yours!) From a local home baker and she was offering a discount for valentines of around $70 for a 6″ heart cake. This was the cheapest I could find, and many other places averaged around $125 for the same size. I’m not sure how much you should charge based on your costs, location etc. But I just wanted to chime in to say that I would absolutely expect a cake like this to go upwards of $150+ especially with this design being so in trend right now! Anything less than $100 I would consider a bargain tbh and probably underpriced but that’s just my opinion!

  11. laurasdiary

    Those look like $200 or higher cakes.

    In NYC, I’d say it depends on how many servings but easily $200 and up.

  12. Cthulhu_Knits

    Very professional (and delicious) looking cakes. Maybe see what other professionals in your area charge? I certainly wouldn’t blink if your prices were in line with those – you clearly know what you’re doing.

  13. Dark_Master24

    Honestly, I would spy on local bakeries to get a good idea based on size and deco. Then adjust as needed.

  14. No-Pop2552

    I get the need visually, but wouldn’t that realistically be way to much frosting to eat? Like a corner piece would have more frosting than cake

  15. In my area (Vancouver, Canada) a cake like your photos would easily be $65 CAD. Maybe more depending on exact size and complexity of flavours.

  16. JacketAffectionate74

    I love the ornate ones (the first two are super cool). If they’re small cakes I’d say $45 for those depending on your market, maybe more.

  17. fireonthepoopdeck1

    🤤🤤🤤yum yum yum. 10 million dollars