Barilla, the historic Italian company and a global symbol of pasta, has returned as a Formula 1 partner since last year. As part of this worldwide collaboration, currently active only in the United States, the brand has launched a new pasta shape called “Racing Wheels”.
At the moment, the product is available exclusively in a 500-gram package, priced at 1.77 dollars, and can also be purchased through the website of the well-known North American supermarket chain Walmart. It is not yet clear whether this product will eventually reach the Italian market or whether additional pasta shapes will be introduced in the future. We will have to wait and see.
This collaboration between Barilla and Formula 1 represents a unique intersection of Italian heritage and global sporting culture. By bringing the excitement of the track into the kitchen, Barilla is not only celebrating its partnership with the sport but also providing fans with a fun, tangible way to engage with their passion for racing during every meal. Whether you’re a die-hard Tifosi or a casual viewer, these Racing Wheels offer a taste of the F1 lifestyle right at home.
Apr 16, 2026Elena Rossi
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