The Frylight packaging has been revamped in the UK to give it a fully recyclable profile that will make it more sustainable without deviating too far from its original design.
The brand’s signature sprayable olive oil now comes in a bottle with a spray mechanism that has been redesigned with no metal spring to make it 100% recyclable. This 100% plastic design means it can be recycled by consumers from home according to local guidance related to plastic packaging. The bottle will be rolling out in May and will only require consumers to remove the pump from the bottle before placing them both in the recycling bin.
Global Senior Brand Manager Al Flynn spoke on the new Frylight packaging saying, “There’s a lot of noise around sustainable packaging and unfortunately that can lead to confusion. Consumers often think they’re making the right choice, but in reality, some packaging isn’t as recyclable as it appears. Our focus was to optimise the materials and create a solution that is genuinely recyclable in practice – not just in theory. By refining the format, we’ve made it much easier for people to dispose of the pack correctly.”
Dining and Cooking