Members of activist group Millions March NYC started calling the restaurant to complain and protested outside on Friday, passing out fliers with the hashtags #boycottracism and #blacklivesmatter. In a note on Facebook the group wrote: “Racist restaurant Pizza By Cer Té on 56th & Lex is selling ‘Pic-a-nika’ pizza w/ fried chicken, watermelon, and sunflower seeds. And think thats ok…So you best believe we are shutting them down.” Members were also urged to leave a review on restaurant’s Yelp page, which many did.
When we named the pizza ‘Pic-a-nika’ we disrespected an entire community, perpetuated a hurtful ideology and brought embarrassment to ourselves…In a time and climate when words carry so much charge, we chose beyond poorly and cannot erase or ignore the damaging effects it has caused.
Ultimately, the pizza was pulled from the menu and another note was posted saying: “We are sorry, and sincerely apologize for any hurt that we have caused. We thank you for all comments that have been sent our way via Facebook, Twitter, phone and email, and will continue to listen to your concerns.”
Dining and Cooking