In the Southern French region where sparkling wine was born, French Bloom—the brand behind highly acclaimed alcohol-free sparkling wines—acquired a 25-hectare vineyard and winery. In September 2026, when the site becomes operational, it will become the first estate in the world dedicated to producing alcohol-free sparkling wine from its own winery and vineyard land. “We want to anchor our vision in a deeper connection with terroir and in a sustainable approach to alcohol-free sparkling wines. This new step marks an important moment for the Maison,” shared Maggie Frerejean-Taittinger, co-founder and CMO.
The demand for alcohol-free sparkling wines is increasing as consumers invest in quality and moderation, and with this move, French Bloom will craft alcohol-free sparkling wines that are complex, well-balanced and expressive thanks to the altitude of the Haute Vallée.
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