The ‘Greatest Tomatoes from Europe’ campaign, led by the Italian Association of Canned Vegetable Industries — also known as ANICAV, for short — has relaunched its initiative in the United States as of May 2026 to highlight the distinct qualities of European and Italian canned tomatoes.
Through the ‘Greatest Tomatoes from Europe’ campaign, the Italian Association of Canned Vegetable Industries seeks to highlight the authentic taste of the products from its region and the reliable standard of quality, safety, and sustainability that comes from regulated European production methods.
Overall, the campaign addresses a growing desire for transparency and culinary heritage, offering home cooks and professional chefs alike a versatile pantry staple that can elevate everyday dishes. As part of the ‘Greatest Tomatoes from Europe’ campaign, individuals gain access to chef-led masterclasses at Eataly NYC, gourmet tastings at the Armani Restaurant, and in-store promotions.
Image Credit: Italian Association of Canned Vegetable Industries
Dining and Cooking