At this point the best McDonald’s ad campaign might be no ad campaign at all.

The fast food giant’s latest marketing pitch is a series of videos about its french fries. In one (watch it here), actor and former “MythBuster” co-host Grant Imahara answers the question no one was asking: What’s in McDonald’s french fries? He explains that you can trace McDonald’s fried potato sticks back to—wait for it—potatoes. In another (watch it below), which is even more perplexing, McDonald’s reverses the narrative, by detailing each and every ingredient that goes into its french fries. And there are many. So so many.

Dining and Cooking